Acquisition Marketing Manager

Key Responsibilities:

• Develop and manage user/customer acquisition strategies across paid channels (e.g., Google Ads, Facebook Ads, LinkedIn, display, affiliates).

• Own the media buying process, budget allocation, bidding strategy, and performance analysis.

• Collaborate with design and content teams to create compelling ad creatives and landing pages.

• Conduct A/B testing to improve conversion rates, cost-per-acquisition (CPA), and ROI.

• Monitor, analyze, and report on campaign performance metrics with a focus on CAC, LTV, ROAS, and funnel optimization.

• Explore and test new growth channels and marketing tools.

• Work with product, sales, and analytics teams to align acquisition goals with broader business objectives.

• Utilize CRM and marketing automation tools to improve customer onboarding and lifecycle marketing.

• Optimize user journeys and conversion funnels using insights from user behavior data (Google Analytics, Mixpanel, etc.).

Requirements:

• Bachelors degree in Marketing, Business, or a related field.

• 35 years of experience in performance marketing, growth marketing, or a similar role.

• Proven track record of scaling user/customer acquisition through paid digital channels.

• Strong analytical skills and proficiency with analytics tools (Google Analytics, Excel, etc.).

• Experience with campaign management platforms (e.g., Google Ads, Meta Ads Manager).

• Familiarity with SEO, SEM, and CRO best practices.

• Excellent project management and communication skills.

• Knowledge of A/B testing tools and methodologies.

Preferred Qualifications:

• Experience in a fast-paced startup or tech company.

• Familiarity with tools like HubSpot, Marketo, or similar CRM/marketing automation platforms.

• Basic understanding of HTML/CSS and web tracking implementations (e.g., GTM, pixels).

• Strong interest in data science, growth hacking, or behavioral marketing.