Job Description:
We're looking for a Social Media Manager to join a growing iGaming business and take ownership of its social media presence, content strategy and online community.
This is an exciting opportunity for a creative, commercially minded social media professional who understands how to build engagement, brand awareness and player communities in a fast-paced digital environment.
What You'll Do:
- Develop and execute the social media strategy across relevant platforms
- Create engaging, platform-specific content that drives reach, engagement and brand awareness
Manage the social media calendar, campaigns and day-to-day publishing - Develop creative concepts across static, video, reels, stories and other social formats
- Build and manage an engaged online community, responding to comments, questions and player feedback
- Monitor social conversations, trends and competitor activity within the iGaming and sports betting space
- Work closely with Marketing, CRM, Creative and Operations teams to align social activity with wider commercial campaigns
- Support promotional campaigns, launches, sporting events and key brand initiatives
- Track social media performance and use insights to continuously improve content and engagement
- Monitor and report on key metrics including reach, engagement, follower growth, traffic and conversions
- Ensure all content adheres to relevant iGaming advertising, responsible gambling and regulatory requirements
Identify emerging social trends and opportunities to keep the brand relevant and competitive
What We're Looking For:
- 3+ years' experience in social media management, ideally within iGaming, sports betting, gaming, fintech or another fast-paced digital industry
- Strong understanding of major social platforms and how content performs across each
- Proven ability to develop engaging content and grow online communities
- Strong copywriting and communication skills
- Experience creating or managing short-form video and social-first content
- Strong understanding of social media analytics and performance reporting
- Commercially minded with an understanding of how social media contributes to acquisition, engagement and retention
- Creative, proactive and comfortable working in a fast-moving environment
- Strong attention to detail and excellent organisational skills
- Understanding of responsible gambling and compliance requirements is highly advantageous
The Opportunity
This is a chance to take ownership of the social media function within a growing iGaming business and have a real impact on brand visibility, player engagement and community growth.
If you're a social media professional who understands digital audiences, loves creating content and knows how to make a brand stand out in a competitive iGaming market, we want to hear from you.
Apply
Apply now by sending your CV to contact@initiateinternational.com for this Social Media Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.