Job Description:
CRM Manager - iGaming, Sportsbook
We are partnering with an established international iGaming and sports betting operator expanding its footprint in the South African market. With a newly formed Cape Town hub, our client is investing in senior, commercially minded talent to build high-performance teams capable of competing at the top end of a highly regulated and fiercely competitive betting landscape.
This CRM Manager role is central to that ambition.
This is not a maintenance position. You will not inherit outdated campaigns or simply manage existing workflows. You will build, own, and evolve the CRM and retention strategy for South Africa — with full accountability for player engagement, loyalty, and revenue performance across Sportsbook and Casino products.
This opportunity is ideal for a commercially driven CRM professional who thrives on ownership, accountability, and measurable impact.
What You Will Do
As CRM Manager, you will lead the end-to-end customer lifecycle strategy, ensuring that player engagement and retention directly contribute to long-term profitability.
Key responsibilities include:
- Define and execute the South African CRM and retention strategy aligned to broader commercial objectives
- Own the full promotions lifecycle — from ideation and planning through execution, optimisation, and reporting
- Build and manage a structured bonus and promotions calendar aligned to sporting events, lifecycle stages, and business priorities
- Design, launch, and optimise multi-channel CRM campaigns across Sportsbook and Casino
- Leverage segmentation, lifecycle modelling, and personalisation strategies to drive engagement and ROI
- Analyse campaign performance, customer behaviour, and revenue metrics to generate actionable insights
- Continuously test, refine, and optimise campaigns to improve DAU, retention, and Net Gaming Revenue
- Manage CMS setup, campaign testing, and execution to ensure seamless player journeys
- Ensure all promotional activity remains compliant within a regulated South African market
- Collaborate cross-functionally with Marketing, Product, Sportsbook, Compliance, Analytics, and Customer Support teams
- Support and mentor CRM and promotions team members as the function scales
All About You
We are looking for a commercially sharp CRM Manager with strong iGaming retention and lifecycle marketing expertise.
You will bring:
- Proven experience in CRM, retention, or promotions within iGaming or sports betting
- Strong understanding of bonus mechanics, free bets, boosts, and incentive structures across Sportsbook and Casino
- Hands-on experience with CRM platforms, campaign management tools, and advanced Excel skills
- Demonstrated ability to build segmentation, lifecycle, and personalisation strategies
- Strong analytical capability with confidence interpreting campaign and revenue data
- Excellent written communication skills, including drafting compliant promotional T&Cs
- High attention to detail with a strong compliance mindset
- Experience operating in regulated markets (South African market exposure highly advantageous)
- Prior experience mentoring or guiding junior team members is beneficial
Additional Information
- Cape Town-based role within a newly established local hub
- Discretionary company performance bonus
- 21 days annual leave
- Collaborative, performance-driven office culture
- Long-term career progression within a growing international iGaming business
If you are a CRM professional who wants true ownership, commercial accountability, and the opportunity to shape how an international operator wins in South Africa, we would love to tell you more.