Job Description:
About the Opportunity
Our client is looking for a creative, commercially minded Social Media Manager to strengthen its brand presence, grow online communities, and drive engagement across the iGaming and sports betting industry.
This is an opportunity for a social media professional who understands digital trends, creates compelling content, and knows how to turn audience engagement into measurable brand growth.
What You'll Do:
- Develop and execute social media strategies aligned with brand and commercial objectives.
- Manage content calendars and social media platforms, including Instagram, Facebook, TikTok, LinkedIn and X.
- Create engaging content, including reels, videos, graphics, carousels, and campaign assets.
- Develop campaigns around sporting events, casino products, promotions, and key industry trends.
- Manage online communities, audience engagement, and brand reputation.
- Track performance metrics, analyse insights, and optimise content to improve reach, engagement, and conversions.
- Monitor competitor activity, emerging trends, and opportunities across African markets.
- Ensure content aligns with gambling advertising regulations, platform policies, and responsible gambling guidelines.
What We're Looking For:
- 4–6+ years of experience in social media management or digital marketing.
- Experience in iGaming, online gambling, or sports betting is highly advantageous.
- Proven ability to develop social media strategies and create engaging, platform-specific content.
- Strong copywriting, creative thinking, and community management skills.
- Experience with analytics, reporting, and content creation tools such as Canva, Adobe Creative Suite, or CapCut.
- Understanding of digital marketing, audience growth, and brand positioning.
- Knowledge of social media compliance requirements within regulated industries.
The Opportunity
This is an opportunity to take ownership of growth marketing strategy within a competitive iGaming environment, influence commercial performance, and build scalable acquisition and optimisation strategies across key markets.