Job Description:
A standout opportunity has opened for an experienced Chief Marketing Officer to take the lead in shaping, driving, and scaling the marketing vision of a major name in the iGaming and sports betting space.
This is a high-impact executive role for a commercially sharp marketing leader who understands how to build brand power, drive acquisition at scale, improve player value, and keep a business ahead in one of the most competitive sectors in the market.
The business is looking for someone who can think strategically, act decisively, and deliver measurable growth across multiple channels. If you know how to turn marketing into a serious commercial engine, this role deserves your attention.
The Opportunity
As Chief Marketing Officer, you will own the full marketing agenda across brand, performance, CRM, customer engagement, retention, digital strategy, and market growth. You will be responsible for building a modern, data-driven marketing function that balances creativity with commercial discipline.
You will play a critical role in strengthening market position, improving customer acquisition and retention, and ensuring the brand remains relevant, competitive, and impossible to ignore.
What You'll Be Doing
- Defining and leading the overall marketing strategy across sportsbook and gaming products
- Driving customer acquisition, retention, reactivation, and lifetime value through effective marketing campaigns
- Leading brand strategy and ensuring strong, consistent market positioning
- Overseeing performance marketing across digital channels, affiliates, paid media, SEO, social, and partnerships
- Developing and optimising CRM and player engagement strategies to improve retention and loyalty
- Using customer, product, and market data to guide campaign performance and strategic decisions
- Managing marketing budgets with a strong focus on ROI, efficiency, and sustainable growth
- Leading, mentoring, and scaling a high-performing marketing team across specialist disciplines
- Working closely with product, commercial, operations, compliance, and executive leadership to align marketing with business goals
- Ensuring all marketing activity is compliant with regulatory and responsible gaming requirements
- Monitoring competitor activity, market shifts, and player trends to keep the business ahead of the curve
What We're Looking For
This role requires more than a polished brand marketer. We are looking for a commercially driven executive who understands the mechanics of growth in iGaming and sports betting and knows how to build marketing functions that perform under pressure.
You will ideally have:
- Proven experience in a senior marketing leadership role such as CMO, Marketing Director, VP Marketing, or equivalent
- Strong experience within the iGaming, sports betting, online gaming, or wider gambling industry
- A demonstrable track record of delivering growth across acquisition, CRM, retention, and brand
- Deep understanding of performance marketing, digital strategy, customer segmentation, and player behaviour
- Strong commercial acumen with experience managing substantial marketing budgets and reporting on ROI
- Experience building and leading high-performing multi-disciplinary marketing teams
- A solid understanding of regulatory and compliance considerations within a regulated industry
- Strong analytical capability, with confidence in using data to improve marketing performance and business outcomes
- Excellent stakeholder management skills and the ability to influence at executive level
- A fast-moving, hands-on, and highly accountable leadership style
Why This Role Stands Out
This is a rare chance to take ownership of the marketing function within a major player in the iGaming and sports betting industry. The role offers real scope, real influence, and real commercial impact.
You will have the platform to shape strategy, lead a talented team, drive market growth, and build marketing capability that moves the business forward in a serious way.
Who Will Thrive Here
You are commercially aggressive, strategically grounded, and obsessed with results. You know that clever campaigns are meaningless if they do not move numbers. You understand customer behaviour, market pressure, and competitive intensity. Most importantly, you know how to build momentum and keep it going.
Ready to Make an Impact?
If you are a senior marketing leader with strong iGaming and sports betting experience and you are ready to step into a high-impact Chief Marketing Officer role in Johannesburg, we want to hear from you.
Submit your CV today and take the lead in shaping the future of a major brand in the industry.