5WVR97V5 | Market Analyst (Retail selling price: analyzing/controlling/planning)

I. JOB PURPOSES:

Perform extensive quantitative analysis together with qualitative information to provide useful insights, recommendations, and proposals on driving growth, in terms of sales volume, net sales and market share.

II. MAIN DUTIES:

1. Contribute to marketing & sales tactical plan to maximize competitive advantage

• Identify the effective segments, customers needs and market situation; then analyze and help formulate competitive marketing and sales plan toward Department results
  
• Analysis at province and micro-market level to be done as scheduled; and action plan to be followed up accordingly
  

2. Monitor actual results compared to expected result & recommend action plans to deal with current market situation

• Identify the discrepancies, analyze, and make recommendations based on the actual results and trends
  
• Daily Sales Report
• Timely input of data into sales information system
• Monthly report for responsible region (OD Performance, Price breakdown checking etc.)
  

3. Market visit & analysis to support for proposal verification

• Masters high quality market research/ analytics skills
• Ensures a solid competitive intelligence and customer survey throughout the whole value chain are done to track how we progress on our services
• Ensures regular follow-up of the commercial strategic objectives to create relevant, accurate, consistent reports and analysis
• Ensures market in charge are researched as schedule and met the target of market visit
• Able to bring market information researched into pricing analysis session, able to solve ad-hoc cases, etc
• Puts in place the right Business Intelligence: relevant, reliable, accurate reporting system
• Market visit report
• Proposal analysis
• Price breakdown analysis

4. Margin optimization strategy

• Tactical Pricing analysis to be done and action to be discussed and defined carefully to ensure all the advantages are taken to maximize price competitive
• Return of Investment is highly focused on sales planning step and evaluated after results
• Be able to provide 2x2 matrix of price and volume development
• Commercial Margin target is tracked and followed up strictly

• ROI analysis (return of Investment)
• 2x2 matrix of Cost investment and volume sold
• Recommendation and input on proposal

5. Coordinate with other cross-function departments to improve the level of service satisfaction

• Support and provide analytic to marketing and sales functions by giving recommendations & coordinate between departmental levels
  

III. POSITION'S COMPETENCY

1. Integrity

• Provide a high commitment and confidential on task assigned and delivered: sales proposals, daily sales report, Insight, and market information exchange
• Have the courage to stand firm on compliance, take appropriate action, recognize, and reward others who adhere to our values
• Have the courage to admit mistakes in daily operation with direct report line immediately. Focus on how to improve or correct the issues

2. Customer service mindset

• Need an excellent customer centricity mindset. Understand who our customers are, what drives their businesses and their values.
• Deliver on the promises that we make to our customers. Search for ways to improve or remove barriers to customer excellence
• Build long-lasting relationships and find the best possible solutions to fulfill their needs
• Understand and able to read customers, propose suitable solutions to grow & solve issues

3. Active, willingness to go to the market, and frequent customer visits

• Understanding market, industry trends & competition moves and strategy, able to propose internal adaption to it
• Knows how to collect and store data/ numbers, clean-handle, and connect the dots to generate meaningful insights and proposals

4. Drive for Results

• Adapt and quick respond to sales request/proposal
• All report data analysis (such as Volume/Market share & net sales result) are in accurate & high quality status
• Understand what needs to be done and how it aligns to the organizations strategy and Department Objective/ target
• Understand the assigned personal goals/ targets and could plan clearly how to achieve goals in an intelligent, prioritized way
• Quickly adapt to change circumstances, make decisions with limited information 
• Open-mindset, learn from experiences and apply learnings to new situations

IV. REQUIREMENTS:

• University degree (can be Economics, Marketing, Finance, and/or Business Administration...)
• Strong business English (4 skills)
• From at least 3 years of experience for the same scope
• Knowledgeable in cement industry and professional business conduct will be preferred
• Good communication & negotiation
• Confident, good at numbers, analyzing, planning
• Willing to go to the market

V. OTHER INFORMATION

• 100% salary on probation
• Working independently
• Report to: Market Analyst Superintendent