RY6X7356 | Branding Superintendent

I. JOB PURPOSES:

• A well-defined brand helps the company stand out in a competitive market, build trust with customers, and establish a unique and memorable presence
• Effective branding attracts potential customers, creates a sense of loyalty among existing ones, and encourages repeat business. This involves articulating why customers should choose a particular brand over others and what unique benefits it offers
• A trusted brand is more likely to weather crises, maintain customer loyalty, and command higher prices for its products or services

II. MAIN DUTIES:

1. Brand Management:

A. Brand Strategy Development

• Conduct market, competitor, and customer insights analysis
• Define brand positioning, architecture, and messaging framework
• Align brand strategy with company's long-term business objectives

B. Brand Health & Performance Tracking

•  Define and track brand KPIs (awareness, preference, equity, digital metrics)
• Analyze campaign effectiveness and ROI
• Monitor market perception and adjust strategies accordingly

C. Innovation & Brand Evolution

•  Support new product development and go-to-market strategy
  Identify opportunities for brand refresh, sustainability initiatives, and ESG-driven narratives
• Clear, differentiated, and relevant brand positioning that supports business growth and competitive advantage
• Data-driven decisions and continuous improvement of brand impact
• Timely responses to market changes and consumer insights
• Reinforced leadership position and Stronger association with innovation, green solutions, and long-term value

2. Communication and branding activities

• Plan and implement comprehensive communication and branding strategies aligned with the topline direction
• Lead and implement brand campaigns and initiatives, both online and offline, to increase brand awareness and engagement
• Develop and implement digital & social communication plan in relavant channels to ensure brand positioning as leader in the industry
• Collaborate with internal teams to define and maintain brand guidelines, ensuring consistency in messaging, visual identity, and tone of voice
• Manage and oversee all aspects of brand design, including logo development, marketing collateral, packaging, and digital assets
• Manage external stakeholders and vendors as needed for branding-related projects.
• Branding campaigns for 4 business segments (Bag, Bulk, Conwood & Ecocycle)
• Go-to-market initiatives bring INSEE outstanding from the rest and have firm position in the industry

3. Customers engagement

• Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.

• Collaborate and influence cross-function to generate innovative product and service concepts, campaign ideas, and customer engagement strategies that align with customer preferences.

• Collect and analyze customer feedback through surveys, interviews, and other channels to identify opportunities for improvement.

• Create and manage customer engagement programs, including loyalty initiatives, referral programs, and feedback loops.

• Monitor customer satisfaction metrics and KPIs, reporting insights to senior management.

• Develop and maintain a deep understanding of our products and services to effectively address customer inquiries.

• Provide training and guidance to customer-facing teams to ensure consistent and positive interactions with clients.

• Collaborate with external partners, agencies, and vendors to explore and implement innovative marketing solutions that resonate with our target audiences
• Stay up-to-date with industry trends, best practices, and emerging technologies/creative initiatives in marketing and customer insights
• Engagement activities for all customer segments are generated to keep INSEE image on top of customers mind. (signature of INSEE away from competitors)

4. Ensure brand compliance for INSEE Vietnam

• Enforce brand compliance standards across all branding activities and materials

• Conduct regular assessment to ensure consistency in branding across different platforms

• Collaborate with internal teams to address any deviations from brand guidelines and implement corrective actions
• Stay informed about industry regulations and standards to ensure the brand's legal compliance
• Brand compliance standards to be applied successfully and aligned with brand guidelines

5. Budget Management

• Planning and manage the annual branding budget, ensuring optimal allocation of resources

• Identify cost-saving opportunities without compromising brand quality and effectiveness
• Collaborate with finance teams to ensure accurate tracking, accruing budget monthly and reporting of branding expenditures
• MKT budget under good management and optimization

6. Lead, coach & develop the Brand Communications team

• Coach & develop people to assure good and effective functioning of team and succession planning.

• Foster a collaborative and innovative work environment to encourage creativity among the team

• Lead by example, inspire team and ensure team culture to a positive and result-driven culture within the Brand Communications team.

• Conduct regular performance assessments and provide constructive feedback to team members
• Identify training needs and development opportunities to enhance the team's skills and capabilities
• On-field training to enhance staff competencies in line with project executions
• Successor planning: IDP roadmap for each team member

7. OH&S responsibilities as spelt out in the procedure OHS-PR-12

• Follow the OH&S regulation at workplace
• Live and promote OH&S on the road and at customer plant
• Zero accident
• 100% subordinate comply with OHS regulations

III. REQUIREMENTS:

• Bachelors degree in marketing, business administration, brand communication, or a related field. 
• MBA or equivalent will be a plus
• Fluent English (speaking, presenting), around TOEIC: 725 at least
• Proven experience (4+ years) in brand management
• 1-3 years in managerial position with well reputed international company
• Well experienced in working with advertising agencies
• Proficient in Microsoft Offices
• Ability to work collaboratively in a cross-functional team environment.
• Strong project management and organizational skills.
• Results-oriented with a track record of successfully executing branding initiatives

• Excellent problem-solving and decision-making abilities
• Analytical mindset with the ability to interpret customer data and feedback.
• Experience in creating and managing customer engagement programs.
• Excellent communication and presentation skills.
• Project management experience with the ability to lead cross-functional teams.
• Passion for staying at the forefront of marketing trends and emerging technologies