Paid Media Marketing Specialist

WE ARE HIRING : Paid Media Marketing Specialist



Key Responsibilities:

• Campaign Management: Plan, create, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant advertising channels.
• Ad Copywriting & Design: Collaborate with creative teams to write compelling ad copy and design engaging visuals that resonate with target audiences.
• Audience Targeting & Segmentation: Develop strategies for precise audience targeting and segmentation to ensure campaigns reach the most relevant users.
• Budget Management: Monitor and manage paid media budgets across multiple platforms, ensuring that spend is optimized to meet performance goals.
• Performance Analysis: Track, analyze, and report on campaign performance, identifying key metrics (CPC, CTR, ROI, etc.) and making data-driven recommendations for improvements.
• A/B Testing: Continuously run A/B tests on ads, landing pages, and targeting strategies to improve performance and maximize ROI.
• Collaboration & Coordination: Work closely with the broader marketing team to align paid media efforts with organic content strategies, SEO goals, and overall marketing initiatives.
• Stay Current with Trends: Stay up-to-date with the latest trends, tools, and best practices in paid media advertising and digital marketing.
• Reporting & Insights: Prepare weekly and monthly reports to assess campaign performance, trends, and key insights to share with stakeholders.
• Strategy Development: Assist in the development of paid media strategies that align with company goals, objectives, and KPIs.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field.
• Proven experience managing paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong understanding of digital marketing metrics and KPIs (CPC, CTR, ROI, CPA, etc.).
• Proficiency in using paid media tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Ability to work independently and manage multiple projects simultaneously.
• Detail-oriented with a strong ability to prioritize and meet deadlines.
• Experience with A/B testing and landing page optimization is a plus.
• Familiarity with web analytics tools (Google Analytics, etc.) is a plus.

Preferred Skills:

• Experience with paid media in eCommerce or lead generation campaigns.
• Knowledge of SEO and how it integrates with paid media strategies.
• Experience using tools like SEMrush, Ahrefs, or similar for campaign analysis.
• Certifications in Google Ads, Facebook Blueprint, or similar paid media platforms are a plus.
  
  Local work hours
  Market rate (Paid in LKR)
  Work location - Sri Lanka - on site
  
  Ready to take your career to new heights?
  
  We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Paid Media Marketing Specialist
  
  
  At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.
  
  Apply now and see how you can be the perfect fit for this exclusive position!
  
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