Job Openings Head of Content & Messaging

About the job Head of Content & Messaging

WE ARE HIRING: Head of Content & Messaging

Location: Colombo, Sri Lanka
Employment Type: Full-time
Industry: Digital Marketing / Performance Marketing Agency

Role Overview

We are looking for a commercially sharp and strategic Head of Content & Messaging to own and lead all marketing messaging end-to-end.

This is not a junior writing role. This is not a design role. This is not a social media posting position.

This is a senior ownership role responsible for creating messaging that:

  • Stops the scroll

  • Communicates instantly

  • Drives enquiries and sales

You will define, refine, and control the message across ads, funnels, websites, email campaigns, and social channels. While AI may be used as a tool, you are fully accountable for the final output, clarity, persuasion, and commercial impact.

Key Responsibilities

1. Messaging Ownership (Non-Negotiable)

  • Decide what is communicated, how it is communicated, and why it converts.

  • Define hooks, angles, headlines, CTAs, and key messaging frameworks.

  • Ensure every piece of content has commercial intent and a clear objective.

  • Maintain full ownership of messaging quality and strategic alignment.

2. Copy Quality & Editorial Leadership

  • Rewrite and refine AI-generated content to meet high standards.

  • Improve grammar, tone, structure, and clarity.

  • Remove generic language, fluff, and buzzwords.

  • Ensure content sounds confident, human, and aligned with target market expectations.

3. Message QA & Performance Alignment

  • Review final marketing materials for message clarity and impact.

  • Ensure headlines are strong and instantly clear.

  • Validate that messaging lands within seconds and drives action.

  • Align copy closely with performance marketing objectives.

4. Funnels, Ads & Campaign Strategy

  • Write and structure high-converting landing pages and lead magnets.

  • Develop ad copy for paid channels including Meta, Google, and other platforms.

  • Create email sequences (nurture and promotional).

  • Collaborate with paid media teams to align messaging with performance metrics.

5. Brand Positioning & Strategy

  • Define and oversee company-wide brand messaging across channels.

  • Determine content direction and publishing strategy.

  • Position the organization as a results-driven, high-performance brand.

Qualifications & Experience

  • Proven experience owning messaging across ads, funnels, email campaigns, and websites.

  • Experience working with Australian businesses or agencies is highly preferred.

  • Strong understanding of performance marketing and conversion-focused copy.

  • Excellent written English (non-negotiable).

  • Strong commercial judgment and decision-making ability.

  • Agency experience is an added advantage.

  • Experience working with service-based or local businesses is preferred.

Who This Role Is For

  • A marketer who thinks commercially, not just creatively.

  • Someone confident in challenging weak messaging and driving improvement.

  • A professional comfortable owning outcomes, not just tasks.

  • A leader with strong judgement, clarity, and strategic thinking.

  • .

Ready to Take Your Career to New Heights?

We are InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! We are looking for a dynamic and strategic professional to fill the role of Head of Content & Messaging.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your expertise with unparalleled growth opportunities.

Apply now and take the next step in your leadership career!

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