WE ARE HIRING : Senior Performance Marketing Executive

Location: Sri Lanka
Employment Type: Full-time
Company Industry: Travel Industry

Role Overview

We are seeking a highly results-driven and data-oriented Senior Performance Marketing Executive to lead paid digital campaigns focused on generating high-quality leads for travel packages and holiday experiences. This role focuses on campaign scaling, lead generation, revenue growth, and performance optimization across major digital platforms within a fast-paced travel environment.

Key Responsibilities

- Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms with a focus on travel packages
- Drive high-quality inbound inquiries (leads) for holiday packages, ensuring strong conversion potential
- Optimise campaigns continuously to improve cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
- Manage and allocate marketing budgets effectively to maximise revenue and GP contribution
- Work closely with the sales team to ensure lead quality, conversion tracking, and revenue alignment
- Develop and test audience segments, creatives, and landing pages specifically for travel offerings (destinations, packages, seasonal campaigns)
- Implement and manage tracking tools (pixels, conversion APIs, UTM parameters) to ensure accurate performance measurement
- Analyse campaign data and provide actionable insights and weekly performance reports
- Identify new growth opportunities across platforms, markets, and travel segments
- Stay up to date with travel trends, seasonal demand patterns, and platform algorithm changes

Key Requirements

- Minimum 6 years of hands-on experience in performance marketing, with mandatory experience in the travel or holiday industry
- Proven track record of generating and scaling qualified leads for travel packages
- Strong expertise in Google Ads and Meta Ads Manager
- Experience managing large monthly ad budgets and delivering measurable ROI
- Solid understanding of customer journey in travel (inquiry consultation booking)
- Strong analytical mindset with the ability to translate data into growth strategies
- Experience working closely with sales teams and understanding lead-to-revenue conversion
- Proficiency in Google Analytics, Google Tag Manager, and tracking setups

Preferred Qualifications

- Familiarity with CRM systems and lead management processes
- Experience in landing page optimisation and conversion rate optimisation (CRO)
- Understanding of seasonality and pricing strategies in the travel industry

Skills & Competencies

- Strong campaign planning and execution skills
- Excellent data analysis and reporting capability
- Strong budget management and commercial awareness
- Ability to multitask and manage multiple campaigns simultaneously
- Strong communication and coordination skills
- Problem-solving mindset with growth focus
- Creative thinking for ad angles and audience testing
- Ability to work in a fast-paced target-driven environment

Ready to take your career to new heights?

We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a dynamic individual to fill the role of Senior Performance Marketing Executive.

At InTalent Asia, we're not just recruiters; we're here to architect your career success. Join us in the journey of matching your skills with unparalleled opportunities.

Apply now and see how you can be the perfect fit for this exclusive position!

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