Conversion Rate Optimization (CRO) Specialist

We are looking for a data-driven Conversion Rate Optimization (CRO) Specialist to improve website performance and maximize user conversions across digital channels. The ideal candidate will have a strong analytical mindset, hands-on experience with A/B testing, and a deep understanding of user behavior, funnels, and UX principles.

Key Responsibilities:

• Analyze website and funnel performance to identify conversion drop-offs and optimization opportunities
• Plan, execute, and manage A/B and multivariate tests to improve conversion rates
• Optimize landing pages, product pages, and user journeys for higher engagement and conversions
• Leverage tools like Google Analytics, Hotjar, and CRO platforms to gather actionable insights
• Collaborate with design, development, and marketing teams to implement data-backed improvements
• Develop hypotheses, run experiments, and present clear performance reports with measurable impact
• Continuously monitor KPIs such as conversion rate, bounce rate, and customer acquisition metrics

Requirements:

• Proven experience in Conversion Rate Optimization or performance marketing
• Strong knowledge of A/B testing methodologies and experimentation frameworks
• Hands-on experience with analytics and heatmapping tools (e.g., Google Analytics, Hotjar, Optimizely, VWO)
• Understanding of UX/UI principles and customer behavior psychology
• Ability to translate data into actionable insights and business outcomes
• Strong communication skills to present findings and recommendations

Preferred:

• Experience with eCommerce platforms (e.g., Shopify, WooCommerce)
• Familiarity with SEO and paid marketing funnels
• Basic understanding of HTML, CSS, or frontend behavior for quick experimentation