Job Openings Senior Account-Based Marketing (ABM) Specialist

About the job Senior Account-Based Marketing (ABM) Specialist

About the Role

We are looking for a Senior Account-Based Marketing (ABM) Specialist who can own and execute the complete ABM lifecycle end to end — from account selection and ICP definition to multi-channel campaign execution, sales alignment, pipeline influence, and revenue impact reporting.

This role is highly strategic and deeply hands-on. You will work closely with Sales, Business Development, and Leadership to drive targeted growth across high-value enterprise and mid-market accounts, particularly in B2B services and technology sectors.

Key Responsibilities (End-to-End Ownership)

  1. ABM Strategy & Planning
    1. Define Ideal Customer Profiles (ICP) and buyer personas in collaboration with Sales and Leadership
    2. Identify, segment, and prioritize high-value target accounts (Tier 1, Tier 2, Tier 3)
    3. Design 1:1, 1:few, and 1:many ABM strategies aligned with revenue goals
    4. Build account-specific messaging frameworks and value propositions
  2. Account Intelligence & Research
    1. Conduct deep research on target accounts, including:
    2. Company structure, leadership, tech stack, funding, pain points
    3. Decision-makers and buying committees
    4. Map stakeholders and buying journeys within each account
    5. Identify intent signals and buying triggers
  3. Multi-Channel Campaign Execution
    1. Plan and execute highly personalized ABM campaigns across:
    2. LinkedIn (organic + paid)
    3. Email outreach and nurturing
    4. Website personalization & landing pages
    5. Content marketing (case studies, whitepapers, account-specific assets)
    6. Collaborate with design, content, and web teams to create tailored assets
    7. Launch and optimize paid ABM campaigns (LinkedIn Ads, retargeting, etc.)
  4. Sales & Marketing Alignment
    1. Work closely with Sales / Account Executives to:
    2. Align on target accounts and outreach strategies
    3. Support sales with customized decks, proposals, and account insights
    4. Enable sales teams with talking points, email templates, and ABM playbooks
    5. Participate in joint account planning and pipeline review sessions
  5. Marketing Automation & Tech Stack
    1. Own and manage ABM tools and platforms (e.g., Demandbase One, RollWorks, Apollo, ZoomInfo, LinkedIn Campaign Manager, etc.)
    2. Build automated workflows for lead/account nurturing
    3. Ensure accurate data flow between marketing and sales systems
  6. Measurement, Analytics & Optimization
    1. Define and track ABM KPIs, including:
      1. Account engagement
      2. Pipeline influence and velocity
      3. Conversion rates across touchpoints
      4. Revenue attribution
    2. Build dashboards and reports for leadership
    3. Continuously optimize campaigns based on performance insights
  7. Revenue & Growth Impact
    1. Drive measurable impact on:
      1. Qualified pipeline generation
      2. Deal acceleration
      3. Account expansion and upsell opportunities
    2. Support long-term account penetration and brand authority

Required Experience & Skills

  • 5–8+ years of experience in B2B marketing with a strong focus on Account-Based Marketing
  • Proven experience executing end-to-end ABM programs (strategy execution, reporting)
  • Strong understanding of B2B sales cycles, especially in IT services, SaaS, or consulting
  • Hands-on experience with:
    • LinkedIn Ads & organic ABM outreach
    • Marketing automation & CRM platforms
    • Email sequencing and personalization
  • Ability to work cross-functionally with Sales, BD, Design, and Leadership
  • Strong analytical mindset with data-driven decision making
  • Excellent written and verbal communication skills

Preferred / Nice to Have

  • Experience in marketing software development, IT services, or enterprise solutions
  • Familiarity with US, Canadian, or European markets
  • Experience supporting high-ticket, long sales cycle deals
  • Exposure to intent data platforms and AI-based ABM tools

What Success Looks Like (First 90 Days)

  • Clearly defined ICPs and target account lists
  • At least 1–2 live ABM campaigns running across priority accounts
  • Strong alignment established with Sales & BD teams
  • Measurable engagement from target accounts
  • Clean reporting dashboards tied to the pipeline and revenue

What We Offer

  • Ownership and autonomy over ABM strategy
  • Direct collaboration with leadership and sales teams
  • Competitive compensation aligned with senior expertise
  • Opportunity to build and scale ABM as a core growth function
  • Flexible work environment with global client exposure

Why Join Us

You won't be executing someone else's playbook — you'll be building it. This role is for someone who wants to own revenue impact, not just marketing metrics.


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