Digital Marketing & Training Manager

ITC Worldwide is looking for an experienced - (Lagos, Nigeria - Onsite)

Digital Automation Marketing Manager & Trainer

Required MS. Certified Skills:

• Marketing Automation knowledge in Info Technology sector
• Dynamics 365 Marketing product knowledge with implementation experience
• MS Power BI
• MS CRM Power Apps
• MS PowerApps & Power Automate
• Microsoft Dynamics 365 CRM

Team Training:

• Full training in automation to begin - need to be passionate about those tools involved (PowerApps/Power Automate)
• Responsible for creating engaging and effective interactive experiences on graduate program web pages and email campaign
• Uses Trello for project management and navigates managing day through platforms - without hand holding
• Working on multiple projects in fast-paced environment / set deadlines
• Handling engagement across the board - working within the tools for overall strategy execution
• Managing marketing email and event campaigns
• Looking at campaigns and thinking critically about work they're doing on web and email
• PowerApps/Power Automate: deployment and oversight of email campaigns, marketing campaigns, campaign performance reporting, campaign process documentation, email and landing page templates, and A/B testing.
• Over site of graduate program web pages:
• optimizing web pages for conversion
• data analysis through Google Analytics
• A/B testing for continual improvement
• liaising with Web Manager and an external agency for template design, brand alignment, and functionality build-out

Must Haves:

• A bachelor's degree - preferably in communications, marketing, journalism, or a related field
• A minimum of 3 years of experience in a digital marketing role
• Project management skills
• Strategy - thinking critically, not just plugging in campaigns - web and email
• marketing automation tool - there will be training but need the willingness to do this
• Experience working with campaigns
• Fluency in strategy-based marketing and communications and marketing automation software
• Marketing automation tool - ideally PowerApps/Power Automate
• Basic knowledge of marketing reporting
• Good at building relationships remotely
• Presentation skills/confidence

Strategic, Hands-On Digital Marketing Training

In just 2 weeks, you will deliver a comprehensive curriculum that covers all of the fundamental concepts necessary for your team to become skilled in digital marketing specialist. You will deliver curated content and provide hands-on training in on site in Lagos offices of ITC Worldwide

• Value Propositions

• Marketing Research

• Audience Segmentation

• Branding

• Marketing Objectives & KPIs

• Customer Journeys

• Marketing Funnels

• Marketing Plans

Digital Marketing Strategy

• Digital Marketing Channels

• Data Strategies

• Digital Marketing for Different Business Models

• Content Strategy

• Organic Social Media

Digital Advertising, and Automation

• Paid Search

• Social Media Advertising

• Retargeting

• Measurement and Optimization

• Customer Relationship Management

• Marketing Automation