Senior Manager - Digital Marketing

Our client is within the Furniture business, which is a state-of-the-art, fully automated, one of the biggest in the region furniture plant, including upholstery, cabinetry lines, with a design studio in Italy, catering to global needs. The factory is located across an 84,000 sqm land plot with a built-up area of 50,000 sqm. The companys plant will manufacture a range of products, including sofas, seats, armchairs, chairs, beds, car and airplane seats, assembled flat-pack cabinets for the local market, and export to customers. Additionally, the plan is to establish a presence through showrooms in strategic global markets to enhance marketing efforts.

As a Digital Marketing Lead will be the primary architect of our entire digital ecosystem. This is a foundational leadership role where you will build and scale two distinct, world-class digital growth engines from the ground up:

• For Furniture (B2B): Create the digital presence for a powerful, design-led B2B brand. Your mission is to differentiate us in a commoditized market, establishing digital authority and generating a pipeline of high-value, global opportunities.
• For the New Premium Brand: Architect a sophisticated, global digital presence. Your mission is to build brand desire, cultivate a loyal community of design connoisseurs, and drive qualified traffic and leads to our physical showrooms and retail partners across international markets.

The candidate will own the overall digital strategy, build and lead a team of specialists, and champion a data-driven culture to ensure the company's digital presence is the primary driver of business growth for the entire organization.

Key Responsibilities:

• Strategy & Leadership: Develop and execute the comprehensive digital marketing strategy for both brands. Lead, mentor, and build a high-performing team of specialists covering performance marketing, CRM, SEO, and data analysis.
• Budget & Performance Ownership: Own the entire digital marketing budget, ensuring optimal allocation across channels and brands to maximize ROI (CPL, lead quality, brand lift). Establish KPIs and reporting frameworks to track performance against business goals.
• Social Media & Digital Identity: Architect and build our global social media presence from scratch for both brands. You will define our digital voice, drive innovative content strategies, and create a best-in-class digital identity that sets a new benchmark in our categories.
• Integrated Campaign Management: Collaborate with Brand, Creative, and Retail teams to design and execute seamless omnichannel campaigns, ensuring our digital efforts are perfectly integrated with offline activations, showroom experiences, and overall brand messaging.
• B2B Digital Engine
  • Oversee sophisticated lead generation and brand-building campaigns using LinkedIn, targeted content marketing, and Account-Based Marketing (ABM) tactics.
  • Drive a robust B2B SEO strategy to establish brand authority and capture high-intent traffic from architects, designers, and developers globally.
• B2C Digital Engine
  • Lead the digital strategy for the global brand launch, from pre-launch audience building to driving footfall for the retail launch.

Direct full-funnel performance marketing campaigns across Meta (Instagram, Facebook), Pinterest, and Google (Search, Display) to generate leads and drive showroom visits.

MarTech & Analytics: Oversee and optimize our marketing technology stack (CRM, analytics, automation tools) to ensure we have the insights and capabilities needed to win in our markets.

Key Qualifications

• 8-10 years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a multi-disciplinary team.
• Proven, hands-on experience in both B2B lead generation (ideally for a design or quality-led product) and B2C digital marketing for premium retail brands.
• Have a deep appreciation for aesthetics and brand building, with a background in premium furniture, high fashion, interior design, architecture, or a high-end retail business.
• Understanding that digital is not just about performance; it's about brand building - experience using digital channels to tell a story, create desire, and build a brand from a foundational level.
• Technical Acumen: must be an expert practitioner, not just a manager. Must have deep, hands-on knowledge of Google Ads, Meta Ads Manager, GA4, advanced SEO principles, and major CRM/Marketing Automation platforms.
• Strategic & Analytical Mindset who can set a long-term vision while also being able to dive deep into campaign data to identify actionable insights and drive continuous optimization.
• International Experience in managing campaigns targeting both the GCC region and international markets, particularly Europe.