Head of Branding

Our client, headquartered in Dubai, arguably the luxury capital of the new world, brings you an exquisite and rare collection of coveted real estate at the most sought-after locations in the world, offering unmatched experiences for those who seek the finest, including an eclectic gathering of royalty and modern-day czars. Artfully created by master designers and crafted to the highest level of detail, these developments set the benchmark for the world's finest real estate.

They are looking forward to adding a dynamic and visionary Head of Branding to lead and shape the branding strategy for our luxury real estate developments. The ideal candidate will bring deep expertise in brand positioning, storytelling, and market-specific adaptation, blending creativity with strategic rigor to elevate the organization's presence across global markets.

Key Result Areas

• Brand Strategy & Development: Lead the end-to-end branding lifecycle for new and existing projects from concept creation and narrative development to visual identity and market launch.
• Luxury Positioning: Ensure all brand expressions meet or exceed global luxury real estate and lifestyle standards, resonating with HNWI and international clientele.
• Market Localization & Global Alignment: Tailor messaging, design direction, and brand voice for key international markets, including GCC, UK, Europe, and India, while maintaining brand consistency.
• Cross-functional Collaboration: Work closely with marketing, sales, product development, architecture, and international creative agencies to bring the brand vision to life.
• Brand Architecture & Messaging: Define and manage brand hierarchies, naming conventions, tone of voice, and storytelling frameworks across all projects and touchpoints.
• Campaign & Content Oversight: Provide strategic direction for high-impact brand campaigns, events, and digital activations that strengthen organisation's brand equity globally.
• Creative Partner Management: Identify, brief, and manage international branding, creative, and design agencies to deliver premium, cohesive brand outcomes.

Knowledge, Skills & Experience

• 10+ years of experience in brand strategy, luxury brand marketing, or real estate branding, with a proven international portfolio.
• Bachelor's or Master's in Marketing, Communications, Branding, or related field.
• Strong understanding of high-end consumer behaviour and luxury positioning across diverse cultural markets.
• Expertise in building brand narratives, identity systems, and integrated marketing assets.
• Experience collaborating with global creative, architecture, or design firms is highly desirable.
• Exceptional storytelling, communication, and leadership skills.