Growth Marketing Manager

Our client is a series A company that delivers real-time operational intelligence that cuts emissions, boosts safety, and maximizes productivity for the worlds most critical industries - construction, mining, logistics, and oil & gas.

They are scaling fast and looking for a growth-minded marketer to fuel their next stage of expansion.

Role Overview

Our client is seeking a Growth Marketing Manager to design and execute their demand generation engine. In this role, you will own the strategy and execution of multi-channel campaigns across outbound, paid media, and content, to build a predictable pipeline. You will collaborate closely with Sales, Product, and Leadership to position our client effectively, optimize the funnel, and unlock growth across key regions. This is a hands-on role for a strategic marketer who thrives in a high-ownership, data-driven environment - someone who is excited to experiment, iterate quickly, and scale what works.

Key Responsibilities

1. Demand Generation Strategy

• Own the full lead-to-opportunity funnel, from ICP definition to campaign execution.
• Design and run targeted campaigns across outbound, paid, and content to generate
• pipeline.
• Align closely with Sales on targeting, messaging, and hand-off quality.

2. Outbound and Account-Based Marketing

• Build multi-touch sequences for top accounts across email, LinkedIn, and phone.
• Test and iterate messaging to improve engagement and response rates.
• Collaborate with Sales to build ABM playbooks by industry and region.

3. Paid Acquisition

• Manage and optimize LinkedIn Ads and Google Ads to maximize ROI.
• Track CPL and CAC to ensure acquisition efficiency while scaling reach.
• Continuously test creative, messaging, and targeting.

4. Content Marketing and Brand Positioning

• Develop and maintain a content calendar focused on our key personas and pain points.
• Repurpose long-form content (case studies, blogs) into assets for outbound, social, and paid.
• Contribute to our clients voice in the market through thought leadership and education.

5. Data, Automation, and Reporting

• Own campaign performance dashboards and marketing attribution in Salesforce and other systems.
• Use enrichment, automation, and AI tools to improve targeting and efficiency.
• Share weekly insights with cross-functional teams to drive decisions.

What Success Looks like?

• Consistent delivery of a qualified pipeline that supports quarterly sales quotas.
• Cost-effective customer acquisition across paid channels.
• Positive engagement from cold outreach and campaigns, measured by reply rate and conversion to meetings.
• Strong collaboration with Sales and Product to align on ICP, messaging, and campaign impact.
• Growth experiments that lead to measurable improvements in funnel efficiency, targeting, or engagement.

Requirements

• 4-5 years of experience in growth marketing or demand generation, ideally in B2B SaaS or a fast-growing tech company.
• A strategic thinker with the ability to execute - you can go from idea to live campaign fast.
• Proficiency in modern marketing tools (CRM, outbound automation, paid ad platforms), but more importantly, you know when and why to use them.
• Strong writing skills - you can communicate clearly, persuasively, and with empathy for the customer.
• Analytical mindset - you are comfortable with data, dashboards, and decision-making based on performance.

What our client offers

• Competitive salary with performance-based bonus.
• Hybrid work model with flexibility on hours and location.
• A chance to shape the growth playbook of a high-impact, global company.
• Access to cutting-edge AI and martech tools, and the freedom to experiment with them.
• A team that values ownership, speed, and curiosity.