PHILIPPINES_Assistant Marketing Manager / Manager

Responsibilities:

• Assist in planning and execution of all marketing strategies, campaigns and promotions for the brand
• Create communication & promotional campaigns and branding efforts and assist in analyzing all marketing campaigns and monitoring brand quality
• Develop and maintain Marketing budget, P/L
• Develop and maintain weekly marketing calendar for the organization, including analysis and evaluation of prior retail activities for future decision making
• Source for new market opportunities and propose a business expansion and market penetration strategy for the assigned brand to compete and grow internationally
• Deal with local department store or landlord in the assigned country regarding and all related matters
• Develop strong alliances with relevant local partners to reinforce the brands growth and strong position in international markets
• Develop and execute retail special events on an individual store basis, including promotions, events and other marketing activities where feasible
• Research the Industry bench marking, best practice identification and competitive intelligence for use in future marketing campaigns
• Monitor troubled stores and recommend programs to elevate them to profitable growth
• Conduct communication and execution of loyalty and CRM initiatives at the store level
• Manage the website, ensuring that all content and promotions are up-to-date
• Create a social media calendar and manage content for the selected channels, e.g. Facebook, Instagram, YouTube etc. Work with internal teams to conceptualize and develop effective digital marketing ideas/campaigns
• Work closely with the store managers on the marketing materials and support their requirements, including store promotions, signage and marketing collateral
• Participate in regularly scheduled meetings and provide marketing updates, analysis, reports as requested inclusive of marketing initiatives or recommendations

Qualifications :

• BA. Degree or higher in Marketing, Fashion Management or any related field
• 5+ years of Retail/Fashion Marketing experience, ideally within another high-growth retail chain or any reputable fashion apparel company
• Good command in English both written and spoken
• Able to travel oversea country
• Experience in preparing Marketing plan and budget
• Knowledge of CRM and Social Media trends and best practices
• Solid experience with social media including blogs, Facebook, Youtube, Instagram, etc
• Proven track record in designing and executing successful public relations campaigns and event planning
• Sound command of written and verbal English communication skills
• Initiative and self-starter with a strong drive for results and sense of urgency
• Extremely organized, dependable and self-confident
• Strong computer skills - specifically knowledge in Microsoft Office programs