Job Openings Marketing Campaign Manager

About the job Marketing Campaign Manager

Responsibilities


  • Campaign Management
  • Develop and execute integrated marketing campaign strategies and activity plans for key JD. ID programs that use channels effectively and that will achieve campaign objectives including generating qualified leads
  • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget (work closely with regional media plan & Ops manager)
  • Work with key stakeholders to implement campaign activity including: Merchandisers, performance marketing, designers, copywriters, CRM, Customer service, Business developments, performance marketing, social, content marketers…
  • Eventually: Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
  • Manage campaign implementation and performance against agreed campaign activity
  • Prepare the briefs for the campaigns and lead execution
  • Plan, Maintain and execute the campaign calendar
  • Be responsible for the production and sourcing of all campaign materials
  • Deliver campaign activity presentations and regular results presentations
  • Campaign Reporting
  • Ensure each campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with company goals.
  • Deliver weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations.
  • Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
  • Work with Brand team to understand stakeholder feedback to influence future design work
  • Manage the master plan of activity to ensure that individual campaigns effectively without duplication or over-exposure whilst still achieving individual campaign objectives
  • Complete competitor benchmarking for promotional activity and report regularly to key stakeholders
  • Participate in fairs and offline PR events
  • Stakeholder Management
  • Marketing calendar/Campaign calendar creation, maintenance and management.
  • Coordinate campaign activity with the digital marketing team including website updates, social media activity and SEM activity to deliver campaign objectives and lead generative activity
  • Ensure campaign materials is aligned to overall collateral, prospectuses and identity guidelines
  • Liaise with the business development to coordinate business to business activity as required
  • Liaise with the PR General Responsibilities

General Responsibilities :

  • To ensure accuracy of marketing materials and be responsible for formal sign off process where required
  • Ensure the marketing calendar is real and executable
  • To ensure detailed and accurate records are maintained, e.g. recording contact and financial information
  • Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual products and courses reporting any variances promptly
  • Actively partake in the running of the department providing ideas and best practice synonymous with a high performance team
  • To be responsible for personal development within the area of campaign marketing and current trends that may support job performance
  • To undertake such other duties as may be reasonably expected
  • Skills, knowledge, qualifications required for job
  • Essential skills

Requirements


You must possess:

  • A degree or equivalent level qualification
  • A recognised professional qualification in marketing would be a distinct advantage
  • Extensive and hands-on experience in a campaign management role - in-house or with an agency
  • Experiences in E-Commerce and Agency will be advantage
  • At least 10 year(s) of working experience in the related field is required for this position.
  • Preferably Manager / Assistant Managers specializing in Marketing/Business Development or equivalent.
  • You must have proven ability in the following areas:
    • Managing multi integrated campaigns simultaneously in ecommerce industry
    • Advertising, digital and CRM marketing knowledge and experience
    • Profit and Loss responsibility, campaign budget management and ROI
    • Strong leadership skills
    • Meeting objectives and campaign deadlines
    • Strong planning and organizational skills with the ability to successfully multi task
    • Personal traits
  • Excellent judgment and creative problem solving skills
  • Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
  • Self-reliant, good problem solver, results oriented
  • Able to make decisions in a changing environment and anticipate future needs
  • Self motivated with an ability to thrive under pressure
  • Flexible, collaborative and proactive, a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
  • Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
  • Ability to operate as an effective tactical as well as strategic thinker
  • Committed to continuous self-development and learning within the marketing field
  • Education and experience