Performance Marketing Specialist

Were looking for a data-driven Performance Marketing Specialist to join our team and lead the planning, execution, and optimization of paid digital campaigns across multiple platforms. If youre passionate about performance marketing, analytics, and scaling audience growth through measurable strategies, this role could be a great fit.

Key Responsibilities:

Plan and execute performance-focused media strategies aligned with business objectives

Manage and optimize paid campaigns across Google Ads, Meta, TikTok, LinkedIn, X, and programmatic platforms

Allocate and monitor advertising budgets to maximize ROI and efficiency

Develop audience targeting, retargeting, and lookalike strategies to drive acquisition and engagement

Implement tracking frameworks including UTMs, pixels, and conversion tracking

Continuously optimize campaigns through data analysis and A/B testing

Prepare performance reports with actionable insights and recommendations

Requirements:

Bachelors degree in Marketing, Business, Media, or a related field

3–5 years of experience in performance or digital marketing

Hands-on experience with major ad platforms and analytics tools (Google Analytics, Tag Manager, etc.)

Strong understanding of attribution, audience segmentation, and campaign optimization

Analytical mindset with strong organizational and collaboration skills

If youre interested in building impactful campaigns and driving measurable growth, wed love to hear from you.