CFD Marketing Manager (China Market) | Malaysia | MYR12,000

Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA) licenses, with international offices in 13 countries and 200 professional team across the regions.

Reporting directly to the Marketing Team Leader, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement for China market. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.

Key Responsibilities:

• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.
• Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
• Conduct thorough market research to identify trends, competitor activities, and customer insights.
• Ensure all marketing materials and campaigns are culturally relevant and effectively localized, considering language, regulations, and local preferences.
• Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
• Partner with external agencies and vendors to enhance campaign execution and performance.
• Develop and maintain dashboards to track and visualize performance metrics.
• Plan, coordinate, and execute marketing events, including trade shows, webinars

Qualifications & Experience:

• Significant experience within the Forex and/or Financial Services industry gained for China market
• Strong understanding of the market, including cultural nuances, consumer behavior, and media landscapes.
• Proficiency in developing and executing digital marketing campaigns across various channels.
• Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
• Knowledge of relevant marketing technologies and tools.