Social Media Specialist | Fintech | FX Crypto | MYR 5,000 - 8,000

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.



Benefit Scheme

1. Annual leave - 14 days
2. Additional leave: compassionate leave, maternity leave, paternity leave
3. Medical insurance: Allianz insurance and panel clinic
4. Medical healthcare plan: Panel clinic medical claim
5. Working Hour:
   • 5-days work with flexitime to ensure work-life balance
   • Hybrid working arrangements
   • Dress Code: Smart casual attire
6. Office location: Prime location which is easily accessible via public transport or driving
7. Additional Benefit Coverage:
   • Transport allowance (RM300/month) after probation confirmation
   • Health and wellness flexible benefits (max RM600/year)
   • Teambuilding activities, festive seasons celebration, annual dinners, and lunch treat
   • Free-flow snacks and beverages at the pantry
   • Birthday leave and celebrations
8. Training and development

About The Role

• Formulate and deliver the overall social media marketing strategy
• Take ownership of all social media channels management and accounts management
• Manage and optimize social media / digital marketing campaigns to achieve companys KPIs in promotion, leads generation, and brand building
• Handle all digital deliverables ensuring the consistency to branding. Working with inhouse designer on visual.
• Responsible for executing marketing activities such as communications, concepts development, copywriting, production support, media placements and digital marketing intelligence of featured product promotions
• Performance analysis from all digital channels to generate insights and recommendations for internal customers
• Provide regular reports with recommendations for optimization on business performance, market intelligence, and program effectiveness
• Stay updated on the latest social / digital marketing technologies and trends; explore possible opportunities to implement into marketing campaigns

Requirements

• Preferably 5+ years hands on digital marketing experience, especially on performance marketing
• Working in Financial Services and Fintech industry is a must
• Proven track record in content marketing, managing social media channels accounts
• Team player who is innovative, flexible and willing to learn in a dynamic working environment
• Knowledge of web analytics tools/software is required
• Strong understanding on current digital marketing trends and best practices across the region
• Ability to effectively work under tight deadlines and manage projects independently
• Strong interpersonal, presentation skills, leadership and analytical skills