CFD Head of Marketing | Fintech | Hong Kong | HKD 1M

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, and India.

About The Role:

• Report to the Director of APAC and manage marketing teams crossing regions with over 40 members
• Provide excellent leadership in leading the global teams to achieve an excellent business revenue
• Review, design, and develop department structure & team function in leading the global teams in delivering outstanding performance
• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality targets
• Develop a go-to-market plan for potential new markets
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities, including promotions, online marketing, CRM, and events
• Develop a digital marketing strategy including SEO / SEM, database, and social media.
• Evaluate the effectiveness of each channel and optimize the results.
• Conduct market research and identify trends and insights into new technology and the market
• Adhere to and implement corporate culture across the countries

Requirements:

• Bachelors degree or above in Marketing, PR, Communication
• Minimum 10 years of experience in the finance industry
• Experience gained from the FX industry would be an advantage
• A proven track record of successfully leading and motivating diverse teams
• Strong analytical skills and detail-minded
• Excellent communication & interpersonal skills
• Good in both Chinese and English