Fintech Creative Marketing Content Writer | CFD FX

Our client is an international regulated financial services provider holding a Cyprus financial license and founded in 2022. The headquarters is in Hong Kong, with over 200 employees across Malaysia, Taiwan, Indonesia, Thailand, and Vietnam. They provide a wide range of financial instruments (FX, Bullion, Commodity, and Crypto) for an international client base of individuals, institutions, and brokers.

Hong Kong is the regional hub for its APAC business operations, with a high level of strategic of business and manpower planning to achieve the business goal.

Key responsibilities:

• Create and refine brand identity materials, including brand guidelines, tone of voice (TOV) kits, and supporting documents that reflect the brand's values and resonate with traders.
• Write compelling press releases, industry insights to enhance brand authority.
• Write concise, catchy, and SEO-friendly content for websites, marketing materials (e.g., e-books, whitepapers), social media (Facebook, Instagram, LinkedIn, Twitter, YouTube), press releases, video scripts, and newsletters.
• Conduct research for branding and marketing purposes (e.g., market trends, competitor strategies, trading topics, and high-volume search terms) to inform content and strengthen brand positioning.
• Oversee brand content quality control: edit, proofread, and align all materials with compliance standards and our customer-centric ethos.
• Ensure consistency, accuracy, and brand alignment across all materials.
• Work closely with marketing, design, and product teams to align content with business objectives.

Requirements:

• 3+ years in content writing with proven branding expertise (e.g., guidelines, TOV development).
• Native English speaker (required); fluency in Chinese (Mandarin and/or Cantonese) is a strong plus.
• Excellent research, storytelling, and copywriting skills with the ability to create engaging content for diverse audiences.
• Experience in fintech, forex, CFDs, cryptocurrency, or online trading platforms is highly desirable.
• Strong understanding of SEO, digital marketing channels, and social media best practices.
• Creative, self-motivated, and detail-oriented with strong communication skills. Ability to multitask, adapt to a fast-paced environment, and meet tight deadlines.
• Understanding of marketing regulations in finance, able to deliver engaging content without misleading claims.
• Requests: Brand guidelines/TOV samples & Content demo or previous work examples