Branding & PR Manager | CFD FX | Fintech

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

Key Responsibilities:

• Leadership in Branding & PR: Oversee all aspects of the companys branding and public relations initiatives, ensuring alignment with business objectives and brand identity.
• Strategic PR Development: Design and implement effective public relations strategies to strengthen the companys presence and reputation in the forex sector.
• Event Planning and Execution: Plan, coordinate, and execute a range of promotional activities, including conferences, seminars, webinars, and industry events, to engage stakeholders and promote the brand.
• Media Relations: Build and nurture relationships with key media outlets, industry influencers, and stakeholders to secure positive coverage and enhance the company's profile.
• Content Creation: Write, edit, and distribute compelling press releases, articles, and PR materials that communicate the company's initiatives and values.
• Media Monitoring and Trend Analysis: Monitor media coverage and identify industry trends to seize opportunities for positive publicity and proactive engagement.
• Cross-Departmental Coordination: Collaborate with marketing, sales, and other departments to ensure a cohesive and unified communication strategy across all channels.
• Campaign Evaluation: Assess the effectiveness of PR campaigns and events through detailed reporting and analysis, providing actionable insights for continuous improvement.
• Industry Awareness: Stay abreast of industry developments, competitor activities, and market trends to inform strategies and maintain a competitive edge.

Requirements:

• Bachelors degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in public relations and event management, ideally within the forex or financial services sector.
• Strong understanding of the forex market and related financial products, with the ability to communicate complex information to diverse audiences.
• Exceptional written and verbal communication skills, with a track record of producing high-quality content.
• Demonstrated ability to develop and maintain productive relationships with media professionals and industry stakeholders.
• Proficiency with PR and event management tools and software, enhancing efficiency and effectiveness.
• Strong organizational and project management skills, with the capacity to prioritize tasks and manage multiple projects under tight deadlines.
• Creative thinker with a proactive approach to problem-solving and the ability to navigate challenges effectively.