Marketing Manager | Fintech | CFD FX

Job Highlights

• Lead acquisition campaigns creation
• Digital marketing go-to-market plan and execution
• Strong Project Management, Commercial Creative
  
  
  

Job Description

• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
• Develop a go-to-market plan for potential new markets for both IB / Individual clients
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
• Develop digital marketing strategy including database, and social media.
• Evaluate the effectiveness of each channel and optimize the results.
• Collaborate with agencies and other vendor partners
• Utilize CRM system to evaluate customers data and evaluate current and potential customers' activities.
• Research and analyse market trends, adjust business strategy to adapt
• Support digital marketing & creative related projects
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Provide project updates on a consistent basis to various stakeholders about adjustments and progress
• Identify trends and insights, and optimize spending & performance based on the insights

Job Requirements

• Degree in business studies, preferably in finance, marketing or equivalent
• A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in financial industry or agency background experience for financial institutions
• Flexible, adaptive to fast paced environment, and able to meet tight deadlines with quality output
• Strong ability to analyze data and provide evidence-based recommendations
• Excellent interpersonal and project management skills
• Up-to-date with the latest trends and best practices in digital marketing and measurement

Reporting Line

• Head of Digital Marketing