Assistant Social Media Manager | Fintech | HKD30,000

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.



They provide a wide range of financial instruments, including currency pairs, metals, energy, commodities, indices, cryptocurrencies, and stocks CFDs for their international client base of individual, institutional, and introducing brokers.

About The Role

• Formulate and deliver the overall social media marketing strategy
• Take ownership of all social media channels management and accounts management
• Manage and optimize social media / digital marketing campaigns to achieve company KPIs in promotion, leads generation, and brand building
• Handle all digital deliverables ensuring the consistency of branding. Working with an in-house designer on visuals.
• Responsible for executing marketing activities such as communications, concept development, copywriting, production support, media placements, and digital marketing intelligence of featured product promotions
• Performance analysis from all digital channels to generate insights and recommendations for internal customers
• Provide regular reports with recommendations for the optimization of business performance, market intelligence, and program effectiveness
• Stay updated on the latest social/digital marketing technologies and trends; explore possible opportunities to implement into marketing campaigns

Requirements

• Preferably 5+ years of hands-on digital marketing experience, especially in performance marketing
• Working in the Financial Services and Fintech industry is a must
• Proven track record in content marketing, managing social media channel accounts
• Team player who is innovative, flexible, and willing to learn in a dynamic working environment
• Knowledge of web analytics tools/software is required
• Strong understanding of current digital marketing trends and best practices across the region
• Ability to effectively work under tight deadlines and manage projects independently
• Strong interpersonal, presentation skills, leadership, and analytical skills