Fintech App Manager | CFD Trading

Our client is an international regulated financial services provider holding a Cyprus financial license and founded in 2022. The headquarters is in Hong Kong, with over 200 employees across Malaysia, Taiwan, Indonesia, Thailand, and Vietnam. They provide a wide range of financial instruments (FX, Bullion, Commodity, and Crypto) for an international client base of individuals, institutions, and brokers.

Hong Kong is the regional hub for its APAC business operations, with a high level of strategic of business and manpower planning to achieve the business goal.

We are seeking a highly skilled and creative App Manager to lead the design, user experience, and promotion strategy of our client's mobile application. This role blends creativity, technical expertise, and strategic marketing to ensure our app delivers an exceptional user experience and grows effectively in the market.

Key Responsibilities:

• Oversee the UI and UX design of our mobile app, ensuring an intuitive, engaging, and seamless user experience.
• Collaborate with design, development, and product teams to create wireframes, prototypes, and final UI assets.
• Conduct user research, usability testing, and competitor analysis to inform app improvements.
• Manage the end-to-end app design process, from ideation to implementation.
• Develop and execute promotion and user acquisition strategies for the app, including App Store Optimization (ASO), digital campaigns, social media, and partnerships.
• Monitor and analyze app performance metrics (downloads, retention, engagement) and make data-driven decisions to enhance growth.
• Coordinate with external agencies, designers, and marketing partners as needed.
• Stay updated on the latest mobile app trends, technologies, and best practices.

Qualifications:

• Bachelor's degree in Design, Marketing, Computer Science, or a related field.
• 3+ years of experience in mobile app management, UI/UX design, or app marketing.
• Strong portfolio showcasing app design and/or successful app growth campaigns.
• Proficiency in design tools (Figma, Sketch, Adobe Creative Suite) and prototyping software.
• Knowledge of user research, analytics tools (Google Analytics, Firebase, Mixpanel), and app marketing platforms.
• Excellent project management, organizational, and communication skills.
• Ability to think both creatively and strategically, balancing design excellence with business goals.
• Passion for delivering outstanding mobile experiences.

Nice to Have:

• Experience working with cross-functional remote teams.
• Familiarity with mobile development basics (iOS/Android platforms).
• Background in digital marketing or performance marketing (preferred)