CFD FX Senior SEO Specialist | Thailand

About Our Client

One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.

Key Responsibilities:

• Conduct regular SEO audits using GA4, Google Search Console, and Ahrefs to assess site health and identify growth opportunities.
• Analyse website performance metrics to drive data-informed optimisation strategies.Perform ongoing keyword research, discovery, and expansion based on user intent and competitive landscape.
• Develop and maintain keyword maps tailored to Thai-language content and local search behaviour.
• Optimise web pages, blog posts, and landing pages using SEO best practices, including metadata, headings, content structure, and internal linking.
• Collaborate with content creators to embed SEO principles into content planning and development.
• Develop and execute effective link-building strategies such as outreach and local directory submissions.
• Monitor backlink profiles and disavow harmful or low-quality links to maintain domain authority.
• Work closely with developers to ensure SEO best practices are applied to site architecture, page speed, Core Web Vitals, schema markup, and mobile responsiveness.
• Resolve technical issues such as crawl errors, redirects, broken links, and canonicalisation conflicts.
• Optimise local search by implementing geo-targeted keywords and ensuring consistency across local listings and business directories.
• Leverage insights into Thai search habits, local fintech trends, and cultural relevance for organic visibility.
• Build and maintain SEO performance dashboards to track keyword rankings, traffic, conversions, and KPIs.
• Provide regular updates on SEO performance and initiatives to the Country Manager and Marketing Lead.
• Stay updated with Google algorithm changes and continuously apply evolving SEO best practices to ensure long-term visibility and competitiveness.

Requirements:

• Bachelors degree in business administration, marketing, journalism and mass communication
• Minimum 2-3 years of work experience hands-on SEO experience, preferably in the finance, fintech, or trading industry.
• Native Thai speaker with excellent understanding of Thai language, culture, and user behaviour online.
• Proficient with SEO tools: GA4, GSC, Ahrefs, SEMrush, Screaming Frog, or equivalent.
• Strong knowledge of on-page, off-page, and technical SEO principles.
• Experience working with WordPress or other CMS platforms, and familiarity with HTML.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and collaborate effectively with cross-functional teams

Preferred Qualifications:

• Experience in international or multilingual SEO.
• Familiarity with structured data/schema markup.
• Understanding of E-E-A-T, content clustering, and topical authority principles.