CFD Marketing Manager (China Focus) | Hong Kong

About Our Client

Our client is a financial services provider registered with ASIC (Australia) & CYSEC (Cyprus), providing online Foreign Exchange (Forex) trading services, offering Margin FX and CFD Trading to individuals and institutional clients. Footprint across APEC, SEA, and EU with international teams of over 200 professionals.

About The Role:

• Report to the Global Marketing Head and establish the SEA marketing function, leading business growth across the region
• Provide excellent leadership in leading the teams to achieve excellent business revenue
• Plan and develop lead IB acquisition campaigns, achieve lead quantity and lead quality targets
• Develop a go-to-market plan for potential new markets
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding and marketing for local and regional marketing activities, including promotions, online marketing, CRM, and events
• Develop a digital marketing strategy including SEO / SEM, database, and social media.
• Evaluate the effectiveness of each channel and optimize the results.
• Conduct market research and identify trends and insights into new technology and the market
• Adhere to and implement corporate culture across the countries

Requirements:

• Bachelor's degree or above in Marketing, PR, Communication
• Minimum 5 years of experience in the finance industry
• Experience gained from the FX industry and China market focus would be an advantage
• A proven track record of successfully leading and motivating diverse teams
• Strong analytical skills and detail-oriented
• Excellent communication & interpersonal skills
• Good in both Chinese and English