Lead Digital Strategist

DUTIES & RESPONSIBILITIES

• Social Media Management:

  • Understand the company's business and target audiences

  • Develop and manage social media strategy

  • Oversee social media content creation

  • Measure the success of social media campaigns

  • Network with industry professionals and influencers via social media

• Content Creation and Management:

  • In charge of day-to-day operations and content development for websites and social media channels

  • Develop a comprehensive digital plan with objectives and strategies

  • Research and monitor social media trends and tools

  • Create briefing documents for creator partners and influencers

  • Review creative assets for strategic relevance

• Ensure timeliness and accuracy of work prior to submission.

• Ensure confidentiality of data and company information.

• Provide superior with regular feedback on the status of ongoing tasks and discuss other relevant concerns.

• Perform other related duties as required.

• Comply with the Company Policies.

• Comply with the Company and Departments approved/existing work procedures and guidelines.
  

JOB QUALIFICATIONS

• Social Media Strategist using social media for brand awareness and impressions

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

• Understanding of SEO and web traffic metrics

• Good understanding of social media KPIs

• Familiarity with web design