Marketing Communication Specialist

Responsibilities:

• Crafting and executing marketing and communication strategies tailored to the brand's target audience.
  
• Ensuring consistent brand messaging and visual identity across all communication platforms.
  
• Collaborating with product and sales teams to effectively communicate product benefits and features that address customer needs.
  
• Generating informative and engaging content related to skincare products, skincare routines, and current beauty trends.
  
• Planning and organizing content distribution through a content calendar.
  
• Creating and distributing press releases announcing new products, promotions, and company events.
  
• Monitoring beauty and skin health news and evaluating the success of PR initiatives.
  
• Executing and managing digital advertising campaigns on platforms like Facebook, Instagram, TikTok, and Google Ads.
  
• Partnering with beauty and health industry stakeholders to enhance brand visibility and drive sales.
  
• Conducting market research, analyzing consumer behavior, and monitoring competitor activities.
  
• Evaluating the performance of marketing and communication campaigns and recommending improvements.
  
• Gathering customer feedback to refine and enhance marketing strategies.
  

Qualifications:

• Bachelor's degree (or higher) in a relevant field like marketing, journalism, or mass communication.
• 2-5 years of experience in marketing or corporate communications, ideally within the skincare or beauty industry. 
• Excellent writing and communication skills are essential.
• Knowledge of digital marketing, social media, and online advertising tools. 
• Experience with influencers, KOLs, or e-commerce platforms like Shopee/Lazada is preferred.
• Creative, understand beauty trends, and thrive in a fast-paced environment.