Senior Specialist - Content Marketing Strategy *Health and Beauty*

• Contribute to the development of tactics for establishing a sustainable online rapport with customers.
• Devise plans for content strategies aimed at reaching marketing goals.
• Organize and oversee team assets to successfully execute corporate projects.
• Educate staffs on adopting and upholding a unified social media approach.
• Generate weekly and monthly reports for individual Social Media Channels.
• Utilize content management systems to evaluate website traffic and user engagement statistics.

Qualifications

• Bachelor's degree in marketing, communications, journalism, business, or related fields.
• Prior experience in content strategy or digital marketing roles with a successful track record of strategy development and implementation.
• Deep understanding of marketing principles, market trends, SEO/SEM, social media, and overall content marketing.
• Strong analytical skills to align content plans with broader marketing and business objectives.
• Ability to generate innovative and resonant content ideas for target audiences.
• Excellent written and verbal communication in English, coupled with proficiency in project management and resource coordination.