Senior Brand Management Specialist - Beauty

• Develop and implement a comprehensive brand strategy for imported products, including positioning, messaging, and target audience identification.
• Collaborate with product development teams to ensure imported products meet brand standards and align with market demands.
• Conduct market research and competitive analysis to identify opportunities and trends in the imported products industry, including consumer preferences, pricing strategies, and distribution channels.
• Define and maintain the brand identity for imported products, encompassing logos, packaging, and visual elements, while ensuring consistency across marketing materials.
• Create and execute marketing campaigns both online and offline to promote imported products, including developing advertising strategies, selecting channels, and monitoring campaign effectiveness.
• Work closely with sales and supply chain teams and distribution partners to ensure effective product placement and availability in relevant retail outlets, establishing strong relationships with key stakeholders.
• Monitor and analyze the performance of imported products in the market by tracking sales data, consumer feedback, and market trends to identify areas for improvement and growth opportunities.

Qualifications:

• Bachelors Degree or higher in Marketing, Business Administration or any related fields
• At least 4-5 years of working experience in brand management and marketing promotion management.
• At least 2-3 years experience in managing principal / imported brand, inventory management, pricing structure management.
• Very good command in English and Computer literacy in Microsoft Office, especially in Excel.
• Good Project management interpersonal skill and strong communication skill.
• Creative thinker and problem solver with strong passion in Health and Beauty.