Job Openings Marketing Manager - Cosmetics / Skincare

About the job Marketing Manager - Cosmetics / Skincare

  • Create strategies and tactics for spreading the word about the company and driving qualified traffic to the front door.
  • Deploy successful marketing campaigns and oversee their execution from conception to completion.
  • Experiment with different organic and paid acquisition channels such as content creation, curation, campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
  • Create useful and engaging content for our website and blog that attracts and convert target audiences.
  • Develop strategic alliances with key industry players, agencies, and vendors.
  • Prepare and monitor marketing budget, and allocate funds wisely.
  • Supervise and approve marketing materials ranging from website banners to hardcopy brochures and case studies.
  • Measure and report on the performance of marketing campaigns to gain insight and benchmark against goals.
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly.