Digital Marketing & CRM Coordinator - Global Law Firm - Sandton

Our client, a Global Law Firm in Sandton is looking for a Digital Marketing & CRM Coordinator who will be responsible for developing, implementing, and managing digital marketing campaigns that promote the firm's services. This role will play a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The Digital Marketing & CRM Coordinator will also be responsible for managing and optimizing the firm's Customer Relationship Management (CRM) system. 

Key Responsibilities:

Digital strategy and campaign management:

• Develop, manage, and execute digital marketing strategies across multiple channels, including social media, email, SEO (search engine optimization), and PPC (pay per click).
• Coordinate with the Clients & Markets team to create cohesive brand messages across all digital platforms.

Social media management:

• Manage the firm's social media profiles and presence, including Facebook, Twitter, LinkedIn, and other relevant platforms.
• Plan and execute social media campaigns to boost engagement and lead generation.

SEO and Website Management:

• Optimize website content for SEO to improve organic search rankings.
• Collaborate with lawyers, the communications team and other stakeholders to produce informative and compliant content that resonates with the target audience.
• Coordinate with web developers to ensure the site structure and content are aligned with SEO best practices.

Email Marketing:

• Work closely with communications and event teams to design and execute email marketing campaigns to nurture leads and keep current clients informed.

CRM System Management:

• Oversee the day-to-day operation of the CRM system (InterAction), ensuring it runs smoothly and efficiently.
• Perform regular system maintenance, including updates, backups, and troubleshooting.

Data Management and Integrity:

• Ensure the accuracy and integrity of all data within the CRM system (InterAction).

Skills and Experience Required:

• Formal tertiary qualification in Digital Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably within a professional services or legal environment.
• Strong knowledge of SEO, PPC (pay per click), email marketing, and social media best practices.
• Proficient in marketing analytics tools such as Google Analytics and social media management platforms.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• CRM software exposure (on InterAction would be an advantage)
• Sound working knowledge of Word, PowerPoint and Excel.
• Photography skills would be an advantage.

Salary & Remuneration:

Market Related.

If you meet the above requirements, please apply online.

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