Retail / Wholesale Manager

Retail / Wholesale Manager (Liquor FMCG)

Port Elizabeth / Uitenhage (Kariega)

About the Role

An established FMCG business in the liquor industry is seeking a hands-on Retail / Wholesale Manager to take full ownership of operations, sales growth, and team performance across the PE/Uitenhage region.

This is not a corporate retail role. The environment includes liquor outlets, informal markets, and shebeens, requiring a manager who is commercially aggressive, street-smart, and comfortable operating in a fast-paced, relationship-driven trading environment.

Key Responsibilities

• Oversee and manage day-to-day retail and wholesale liquor operations
• Drive sales growth across formal retail, wholesale, and informal trade channels
• Build and manage relationships with liquor outlets, taverns, and shebeens
• Actively identify and open new wholesale and informal market opportunities
• Manage, lead, and performance-drive sales and store teams
• Ensure consistent product availability through effective stock control and ordering
• Monitor pricing, margins, and competitor activity in the market
• Maintain high service levels across all customer segments
• Ensure compliance with company policies and operational standards
• Report on sales performance and implement corrective strategies where needed

Minimum Requirements

• Proven experience in liquor / FMCG wholesale or retail management
• Strong understanding of the informal market and township trade environment
• Demonstrated success in growing sales and managing key accounts
• Experience calling on liquor outlets, taverns, or similar channels
• Strong leadership and team management capability
• Valid driver's licence (essential)
• Willingness to travel locally and be on the road regularly

Key Competencies

• Highly results-driven with a strong commercial focus
• Street-smart with the ability to operate in informal and fast-moving markets
• Strong negotiation and relationship-building skills
• Hands-on, proactive, and execution-focused
• Ability to manage pressure, cash-based environments, and demanding clients
• Strong problem-solving and decision-making ability

Remuneration & Benefits

• Salary: R30,000 – R40,000 per month
• Company vehicle
• Commission / performance incentives
• 50% medical aid contribution

Ideal Candidate

• A hunter, not an administrator
• Comfortable working in both formal retail and informal trade environments
• Proven ability to grow sales in a competitive FMCG/liquor market
• Strong presence, confident dealing with a wide range of customers
• Driven, resilient, and accountable for results

Apply

If you have the relevant liquor/FMCG experience and are ready to take ownership of a high-impact role in a demanding market, apply today.