Social Media Manager

Location: Kingdom of Bahrain
Department: Media & Communications
Reports to: Operations Manager / Academy Director

Role Overview

 A leading national football academy dedicated to developing elite players for the future of Bahraini football and the first FIFA Academy in the WORLD! The Social Media Manager will lead the academy's digital presence, creating engaging content that showcases player development, academy culture, and national pride, while aligning with the standards of the Bahrain Football Association and international best practices.

Key Responsibilities

Content Strategy & Creation

• Develop and execute a comprehensive social media strategy across platforms (Instagram, X, TikTok, YouTube)
• Create high-quality content including matchday coverage, training highlights, player features, and behind-the-scenes storytelling
• Capture and edit photo/video content aligned with elite academy standards

Platform Management

• Manage all academy social media accounts, ensuring consistent branding and tone
• Schedule and publish content, monitor engagement, and respond to followers
• Grow audience reach and engagement locally and internationally

Matchday & Event Coverage

• Deliver real-time coverage of fixtures, tournaments, and academy events
• Coordinate live updates, graphics, and post-match content
• Travel with teams where required for domestic and international competitions

Brand & Communications

• Ensure all content reflects the academy's identity and national values
• Work closely with coaches and staff to highlight player pathways and success stories
• Align messaging with Bahrain Football Association communications guidelines

Analytics & Performance

• Track performance metrics and produce regular reports
• Use insights to optimise content strategy and audience growth

Person Specification

Essential:

• Fluent in English and Arabic
• Experience managing social media accounts (sports experience preferred)
• Strong content creation skills (photo, video, editing)
• Knowledge of major platforms (Instagram, TikTok, X, YouTube)
• Creative mindset with strong storytelling ability

Desirable:

• Experience in football, sports media, or academy environments
• Skills in graphic design (e.g., Adobe Creative Suite, Canva)

Key Competencies

• Creativity and innovation
• Attention to detail and brand consistency
• Ability to work in fast-paced environment with strong work ethic
• Strong communication and collaboration skills
• Passion for football and youth development

Job Advert

Social Media Manager

Bahrain | Full-Time | Competitive Salary + Benefits

Are you passionate about football, digital storytelling, and building a powerful online presence?

An academy is seeking a creative and driven Social Media Manager to lead and grow our digital platforms, showcasing the journey of elite youth players and the future of football in Bahrain in the world's first ever FIFA Academy. Gaining and retaining corporate partners is key to fund the next generation of talent and this role is essential to this.

What You'll Do

• Create and manage engaging social media content across all platforms to support our corporate partners and promote the Academy
• Deliver live matchday coverage and behind-the-scenes academy access
• Grow the academy's audience and digital presence locally and globally
• Showcase the pathway of players within the national system

About You

• Experienced in social media management and content creation

• Ability to work afternoon and evenings as core hours for the role

• Creative, proactive, and highly organised
• Passionate about football and storytelling
• Comfortable working flexible hours, including matchdays and travel

Why Join Us?

• Be part of a national football development programme
• Work in a high-performance, elite academy environment
• Opportunity to shape the digital identity of Bahraini football's future