Business Development & Sales Specialist

Role Summary

The Lead Generation Associate / Business Development & Sales Specialist will play a critical role in driving business growth by identifying new opportunities, engaging prospective clients, and supporting the end-to-end sales process. This role is ideal for a motivated professional who enjoys relationship-building, market research, and translating client needs into tailored consulting solutions.

Key Responsibilities

• Identify, research, and qualify potential clients and business opportunities within target markets
• Generate and nurture leads through outbound and inbound channels
• Conduct market and industry research to identify trends, client pain points, and competitive positioning
• Engage with prospects through meetings, calls, and presentations to understand requirements and propose solutions
• Support the development of proposals, presentations, and commercial offers
• Collaborate closely with consulting and technical teams to align client needs with service offerings
• Maintain and update client interactions, pipelines, and opportunities in CRM systems
• Track sales activities and report on performance, pipeline status, and growth opportunities

Qualifications

• Bachelors degree in Business, Marketing, or a related field

Experience

• Minimum of 1–2 years of experience in business development, sales, lead generation, or a related role
• Experience in consulting, technology, data, or professional services is a strong advantage

Required Skills

• Strong communication and interpersonal skills
• Excellent negotiation and presentation abilities
• Analytical thinking and problem-solving skills
• Ability to work independently as well as collaboratively within a team
• Proficiency in CRM software and Microsoft Office Suite

Knowledge & Competencies

• Solid understanding of market dynamics, industry trends, and competitive landscapes
• Ability to quickly grasp data- and technology-driven service offerings
• Results-oriented mindset with a proactive and professional approach