digital Executive

The ideal candidate will create and implement the Digital marketing strategy for clients, while maintaining a high satisfaction and performance level. Should be both a self-motivated individual and a positive team player.

Responsibilities:

Create and curate shareable content

Determine which platform is best suited for each piece of content

Build and manage social media profiles and presence

Direct paid search and social campaigns and analyze the performance of those campaigns

Maintain brand consistency across platforms

Assess SEO configurations

Manage the digital budget

Foster vendor relationships

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal team members to optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other clients partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Knowledge of website analytics tools (e.g., Google Analytics, SEM Rush, WebTrends)

Working knowledge of ad serving tools (e.g., AdClick)

Experience in setting up and optimizing Google Adwords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement