Director - Commercial

Kai Tak Sports Park is a Design, Build and Operate project funded by the Hong Kong SAR Government. Opened in 2025, it is Hong Kong's first multi-purpose sports, entertainment and leisure precinct, providing world-class venues and facilities for major events and community enjoyment. Kai Tak Sports Park Ltd (KTSPL) has been awarded the contract to undertake this project. Legends Global (LG), through its subsidiary company in Hong Kong, SMG China, has been engaged by KTSPL to be the Operator of Kai Tak Sports Park (KTSP).

Department : Commercial

Reports to : Executive Director

Role Introduction

This is a key leadership role operating as part of the Senior Management Team and reporting to the LG Director at KTSP. The role is responsible for a wide remit of commercial activities that LG provide under a management agreement with KTSPL, and includes responsibility for event procurement, management of the booking calendar, ticketing, premium hospitality, merchandising, and B2B marketing. The Director Commercial will lead on the development and implementation of commercial strategy and provide people leadership to ensure success in the delivery of commercial services.

Key Responsibilities

• Ensure LG meets its commercial commitments stipulated in the management agreement with KTSPL and the Employers Requirements

• To maintain strategic relationships with sporting, entertainment, business, government, partners and other organisations both locally and internationally for the commercial benefit of KTSP

• To develop and implement commercial strategies to successfully achieve monetary and non-monetary targets (KPIs)

• To create and stimulate ideas from the Commercial Department to add to the level of vibrancy of KTSP to grow existing revenue streams and secure new ones

• To provide inspirational leadership to the Commercial Department and across all aspects of the business

• Create and maintain an inclusive and dynamic working environment which empowers staff to make meaningful contributions to the company

• Develop relationships with local, regional and international promoters and hirers to achieve a solid calendar of bookings across a range of local, regional and international entertainment, sport, MICE and other suitable events

• Be responsible for the day-to-day management of the event booking system and management of the precinct wide event calendar

• Be responsible for the ongoing implementation and development of the ticketing strategy, and day-to-day management of ticketing operations ensuring high levels of client and customer service

• Be responsible for the ongoing development and implementation of the premium hospitality strategy, across suites, loge boxes including the renewal of suite and loge box licences, generation of new clients ad-hoc premium sales, and creating other premium experience opportunities that will generate incremental revenue

• Be responsible for the development and implementation of the event merchandising strategy, and day-to-day management of event merchandising operations ensuring high levels of client and customer service

• Ensure preparation and delivery of a rolling annual marketing plan for teams under the Commercial Department, but also to support other LG departments and teams on any ad-hoc projects

• Ensure alignment with Employer Requirements and oversee the progress toward achieving the agreed-upon KPIs.

• Working with the Finance Department, be responsible for the preparation of the annual budget for the Commercial Department and manage the budget during the year

• To meet and regularly report to the LG Director KTSP to update on all key matters associated with the successful delivery of commercial services under the management agreement, including financial updates

• To support the LG Director KTSP in reporting to the Executive Vice President Asia and MENA and Senior Vice President Asia as required

• To establish positive working relationships with other members of the LG Senior Management Team, as well as the senior management of KTSPL

• To keep up to date with market conditions in Hong Kong and the region as they relate to KTSP

• To identify, prioritise and control commercial risks

• To ensure all staff in the Commercial Department understand and are committed to company policies, processes and procedures

• To ensure compliance with legislative and statutory requirements, including safe work practices for staff, contractors and service providers

• To ensure all commercial staff have appropriate performance goals, training and development plans

• Deputise for the LG Director as and when required

Requirements

• Bachelors degree with major in management, business or marketing
• Minimum 10 years senior leadership experience in a commercial or business development role
• Senior experience in the commercial management of large-scale sports, entertainment or multi-purpose venues
• Experience in negotiating venue hiring agreements in the entertainment sector, particularly concerts
• Experience of having lived and worked in Asia would be desirable
• Exceptional strategic thinking and influencing skills, combined with political awareness
• Well organised and commercially astute, with an ability to maintain confidentiality
• Ability to cope with pressurised situations in a timely and cohesive manner
• Able to deliver polished presentations and public speaking engagements
• Attention to detail with a commitment to excellence
• Ability to work flexible hours, including nights, weekends, holidays, in addition to normal working hours
• Ability to travel

Full-time

Personal & Application Information

We are an equal opportunity employer. Data collected will be treated in strict confidence and used for recruitment purpose only. Applicants who are not invited for interviews within 8 weeks may consider their applications unsuccessful.