Ads Manager - WFH
Job Description:
Join a fast-growing health and wellness brand delivering premium products across Southeast Asia. We are seeking a results-oriented Ads Manager to lead and optimize our digital performance campaigns across multiple key platforms.
Key Responsibilities
-Plan, launch, and optimize paid campaigns across:
Google Ads (including Merchant Center & Analytics), Meta (Facebook & Instagram), TikTok Ads, Shopee Ads, and Lazada Ads
-Manage end-to-end campaign execution creative briefing, audience targeting, budget management, and performance reporting.
-Collaborate with designers and content teams to create high-conversion ad creatives and landing pages.
-Set up and manage advanced tracking (server-side and client-side) using tools like Stape and Google Tag Manager.
-Maintain accurate product feeds and catalogs through Google Merchant Center and e-commerce platforms.
-Analyze performance metrics (CPC, CPA, ROAS, CTR, etc.) and provide actionable recommendations.
-Drive continuous ad growth in collaboration with our in-house creatives team.
-Stay updated with platform changes, trends, and new advertising tools.
Requirements:
-Minimum of 5 years of proven experience managing paid ad campaigns on Google, Meta, TikTok, Shopee, and Lazada.
-Expertise in Google Merchant Center, server-side tracking (Stape), Facebook Business Manager, and relevant ad platforms.
-Solid background in A/B testing, audience segmentation, conversion tracking, and data-driven optimization.
-Strong analytical mindset with proficiency in performance dashboards (GA, Meta Insights, TikTok Analytics, etc.).
-Experience troubleshooting tracking and pixel issues across platforms.
-Effective budget management to maximize ROI.
-Excellent communication and reporting skills.
-Independent, self-motivated, and results-focused.
Preferred Qualifications
-Experience in the health, wellness, e-commerce, or FMCG sectors in Southeast Asia.
-Certifications in Google Ads, Meta Advertising, or TikTok Marketing.
-Familiarity with third-party feed automation tools.
Please attach a link to your resume and portfolio in the cover letter. Applications without a portfolio link may not be considered.