Digital Marketing Executive (Mandarin-speaking) - WFH

 Job Description:

NOTE: ONLY MANDARIN-SPEAKING CANDIDATES WILL BE CONSIDERED FOR THIS ROLE.

Roles and Responsibilities
-Execute digital and social media marketing campaigns for the Singapore market on platforms like Instagram, Facebook, TikTok, and Xiao Hong Shu.
-Create bilingual content (English & Mandarin), including posters, videos, and captions tailored to Singapores audience.
-Manage content calendars, schedule posts, monitor engagement, and handle community interactions (comments, inquiries).
-Track and analyze campaign performance and social trends; provide regular reports with improvement suggestions.
-Support online promos, festive campaigns, and other ad-hoc marketing activities.
-Coordinate with marketing and operations teams to align with business goals.
-Assist in influencer/KOL outreach and collaboration proposals for the Singapore market.
-Localize content while maintaining brand consistency across all platforms, including the website.

Requirements:
-Degree/Diploma in Marketing, Communications, Digital Media, or related field.
-At least 2 years of digital or social media marketing experience, preferably in Beauty, Wellness, or Retail.
-Fluent in English and Mandarin (spoken and written) for content creation and communication with Chinese-speaking -clients/colleagues.
-Familiar with Instagram, Facebook, TikTok, and Xiao Hong Shu.
-Creative, detail-oriented, and able to work independently.
-Strong multitasking, communication, and coordination skills.

Tools Proficiency
-Canva or Adobe Suite (Photoshop, Illustrator, Premiere Pro) for visuals and video editing
-Meta Business Suite for post scheduling and ad management
-CapCut, InShot, or similar apps for short-form video editing
-Google Workspace for collaborative work and reporting
-Analytics tools Meta Insights, TikTok Analytics, Xiao Hong Shu backend

Please attach a link to your resume and portfolio in the cover letter. Applications without a portfolio link may not be considered.

  Required Skills:

Digital Marketing Marketing