Assistant Store Manager (Luxury Retail)

Store Operations Management

• Spearhead the seamless daily operations of the boutique, including inventory control, cash handling, and opening/closing procedures.

• Uphold the highest standards of boutique presentation and maintenance, in line with the brands luxury image and aesthetic guidelines.

• Ensure consistent implementation of Group and Brand operational protocols, policies, and compliance procedures.

• Liaise with cross-functional teamslogistics, finance, and operationsto optimize internal processes and maintain boutique efficiency.

• Guarantee the functionality and availability of all essential boutique equipment and supplies to support business continuity.

Client Experience & Relationship Management

• Champion a client-centric culture by delivering an elevated, personalized experience in every client interaction.

• Act as a brand ambassador, curating a sophisticated and welcoming environment aligned with luxury service expectations.

• Guide the team in creating lasting emotional connections with clients, enhancing loyalty and brand affinity.

• Analyze KPIs and client feedback to continuously refine the service experience and exceed satisfaction benchmarks.

• Organize exclusive in-store events and private activations to deepen relationships and attract new clientele.

• Strategically manage and leverage the boutique CRM to optimize client retention, segmentation, and engagement.

Sales & Business Development

• Formulate and execute boutique sales strategies to exceed weekly, monthly, and annual targets.

• Monitor sales trends and market insights to identify growth opportunities and implement targeted action plans.

• Ensure strong sell-through by maintaining optimal stock levels for bestsellers and high-demand collections.

• Drive commercial performance through training on luxury selling techniques, upselling, and cross-selling strategies.

• Remain attuned to competitor activity, market evolution, and emerging luxury trends to maintain competitive advantage.

Team Leadership & Talent Development

• Recruit, mentor, and nurture a high-performing boutique team, instilling a spirit of collaboration and excellence.

• Deliver daily briefings, hands-on coaching, and in-store training to elevate team performance and client service delivery.

• Set clear expectations and individual development plans, supported by regular performance evaluations.

• Cultivate a culture of accountability, providing constructive feedback and career guidance to support team growth.

• Oversee workforce planning and scheduling to ensure optimal staffing coverage and boutique operations.

Qualifications & Competencies

• Over 5 years of experience in luxury retail, ideally within fashion  sectors.

• Bachelor's degree in Business, Marketing, Fashion, or a related discipline.

• Proven track record in client relationship management; existing client portfolio is a strong asset.

• Exceptional organizational, interpersonal, and communication skills.

• Client-obsessed, proactive, and commercially driven with a deep passion for the luxury fashion industry.

• Resilient team leader with a hands-on mindset and a high sense of ownership and responsibility.

• Fluent in both Thai and English.