Digital Media Manager (FMCG)

Job Description:

• Develop comprehensive digital media plans with tailored strategies and tactics for each brand to meet campaign objectives.
• Collaborate with the Brand team and external agencies to ensure cohesive integration of work.
• Lead e-commerce media efforts by working closely with the E-commerce team to achieve sales targets across channels.
• Monitor and optimize daily performance to maximize ROI and cost efficiency, with the support of a subordinate.
• Conduct post-campaign analyses and provide actionable recommendations.
• Manage and allocate digital budgets effectively while maintaining control.
• Stay updated on digital trends and industry news, providing training to enhance the digital media capabilities of the team.
• Build and maintain strong relationships with agencies and digital media platforms.

Job Requirements:

• Minimum of 3 years of experience in Digital Media Planning and Optimization.
• Proficient in managing social media platforms (Meta, TikTok, Google) and their respective tools.
• Familiarity with e-commerce media, including CPAS, Shopping Ads, and In-app Ads.
• Capable of planning and executing digital media campaigns.
• Strong analytical mindset with expertise in full-cycle performance optimization (ROI).
• In-depth knowledge of digital media tools, paired with a passion for technology and digital trends.
• Bachelor's degree from a reputable university demonstrating strong analytical skills.
• Experience in the Consumer Goods or Personal Care industries is a plus.