Director of International Student Recruitment

Position Summary:

The client is seeking a dynamic and results-driven Director of International Student Recruitment for developing and implementing international recruitment and associated marketing strategies, evaluating effectiveness of the strategies and ensuring appropriate market diversification, and for driving company's international student recruitment planning process with relevant internal and external stakeholders in order to set and subsequently deliver on targets. The role will require collaborative working, engaging with the Academic Schools, University agent network and partners, to ensure that the international student recruitment activities are effectively coordinated and delivered, and aligned with the university strategies.

Job Responsibilities:

1. Strategic Leadership & Market Expansion:

• Develop and execute a comprehensive strategy to grow and diversify the international student population.
• Plan and implement the international student recruitment plans, data-driven acquisition and conversion strategies, as well as leveraging alumni, agent, and industry networks.

2. Market-Driven Recruitment Approach:

• Lead a performance-oriented, insights-led international student recruitment team by applying global market intelligence, benchmarking, and sector best practices.
• Direct the strategic allocation of resources toward high-yield markets, channels, and segments that support university priorities and maximize return on investment.

3. Target Setting and Institutional Planning:

• Set international intake targets in collaboration with internal stakeholders as part of the university's strategic enrollment framework.
• Drive initiatives to meet or exceed these goals, including identifying opportunities for new program offerings aligned with emerging markets.

4. Strategic Advisory and Counsel:

• Deliver effective advisory services to the University on international recruitment, market positioning, acquisition strategies, and emerging global opportunities.
• Provide expert recommendations to enhance the university's competitiveness and visibility in key regions.

5. Agent Network Management:

• Oversee the international student recruitment agent network, ensuring clear performance expectations, compliance with legal and ethical standards, contractual integrity, and consistent delivery of agent training and support.
• Monitor agent performance and commission structures to ensure alignment with university goals.

6. Data Management & Reporting:

• Regularly analyze key performance metrics and prepare detailed managerial reports on the international student recruitment trends and performance outcomes.
• Present data-driven insights and recommendations to management for strategic decision-making and future planning.

7. Team Leadership & Operational Oversight:

• Lead and manage the international recruitment team to deliver excellence in execution and service delivery. Responsibilities include budget oversight, staff development, strategic planning, promotional campaigns, agent engagement, and stakeholder collaboration. International travel will be required to maintain and strengthen global relationships.
• Identify and resolve issues arising within operational processes and systems to enhance overall operational efficiency.

Job Qualifications:

• Bachelor's degree in Business Management, International Education s, or a related field.
• Significant leadership experience (5+ years) in international student recruitment, preferably within higher education.
• Demonstrated success in developing and implementing large-scale, data-driven global recruitment strategies.
• Deep understanding of international student mobility trends, cross-cultural communication, and regulatory requirements (e.g., visa compliance, agent regulations).
• Proven ability to lead high-performing teams and manage complex global partnerships.
• Excellent communication, negotiation, and stakeholder management skills.