Head of Marketing Management

Job Summary:

We are seeking an experienced and commercially driven Head of Marketing Management to lead the overall marketing strategy and accelerate business growth across the company's Condominium & Housing portfolio.

The role will take ownership of Corporate Marketing, Brand & Portfolio Strategy, Digital & Performance Marketing, CRM, Customer Data, and Revenue Growth initiatives, working closely with Sales, IT, Project Development, and Senior Management to drive sales performance, market share, and sustainable business growth.

Job Responsibilities:

• Lead and develop the overall Corporate Marketing & Portfolio Strategy across condominium and housing projects.
• Drive marketing strategies to achieve sales, revenue, market share, and ready-to-move (RTM) stock performance targets.
• Oversee Brand Strategy, Integrated Marketing Campaigns, Product Communication, and Sales Activation across multiple projects and customer segments.
• Lead Digital & Performance Marketing, including lead generation, conversion optimization, media performance, ROAS, and marketing ROI.
• Drive CRM and Customer Data Strategy, leveraging Martech, CDP, analytics, and customer insights to improve acquisition, conversion, retention, and customer lifetime value.
• Lead the organization's data-driven marketing and digital transformation initiatives.
• Develop new revenue initiatives, strategic partnerships, campaigns, and growth opportunities to strengthen commercial performance.
• Manage and optimize large-scale marketing budgets, ensuring effective allocation and measurable returns.
• Analyze market trends, competitors, customer behavior, and project performance to identify opportunities and support strategic decision-making.
• Partner closely with Sales, Project Development, IT, Customer Service, and Senior Management to align marketing strategies with overall business objectives.
• Lead, coach, and develop the marketing team, fostering strong collaboration, accountability, and performance across functions.
• Present marketing strategies, business performance, market insights, and recommendations to senior and executive management.
  

Job Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• At least 10–15+ years of progressive marketing experience, including senior marketing leadership responsibilities.
• Direct experience in Real Estate Development, particularly Condominium and/or Housing projects, is required.
• Strong track record in Marketing Strategy, Brand & Portfolio Management, Digital Marketing, Performance Marketing, and Commercial/Revenue Strategy.
• Proven experience managing multiple real estate projects or brands and large-scale marketing budgets.
• Strong knowledge of CRM, Customer Data, Martech/CDP, Lead Generation, Conversion, ROAS, and ROI optimization.
• Strong business acumen, strategic leadership, commercial mindset, and data-driven decision-making capabilities.
• Proven ability to lead large marketing teams and manage complex cross-functional initiatives.
• Excellent stakeholder management, influencing, negotiation, communication, and executive presentation skills.
• Strategic yet hands-on, results-driven, adaptable, and comfortable operating in a fast-paced real estate development environment.