Copywriter Consultant

Mission Overview:

This opportunity is a consultancy mission at a client site, where you will represent Keystone Solutions as a Copywriter. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise and our values to every engagement.

Responsibilities:

• You will play a key role in transforming the MarCom department, placing content at the heart of its strategy.
• You will translate briefings into high-value content aligned with content pillars and business objectives for your segment.
• You will produce and optimize content for all channels (articles, emails, social media, videos, scripts, UX copy, etc.), ensuring consistency with tone of voice, guidelines, and segment expectations.
• You will create or optimize content for SEO/GEO to ensure visibility in search engine results, AI Overviews, and LLM responses, applying best practices and guidelines, using Surfer SEO, and enriching content to increase authority.
• You will leverage AI tools to accelerate research, writing, and multichannel adaptation, while ensuring quality and compliance.
• You will collaborate with audiovisual experts to adapt your stories into videos, carousels, or short formats.
• You will work closely with a Dutch-speaking Storyteller, translating/adapting texts into French.
• You will propose concrete optimizations based on the performance of your content (traffic, engagement, CTR, SOV, conversions).
• You will ensure regulatory compliance of your content (B2, non-misleading commercial communications, anti-greenwashing).

Required Languages:

• French: Excellent command – native level, expert writing.
• Dutch: Very good command – able to adapt and translate texts, understand briefings, and interact in meetings.
• English: Good command – able to translate and adapt texts from English to French, and use English sources.

Education:

• Bachelor’s or Master’s degree in communication, journalism, marketing, languages, literature, or equivalent experience.

Experience and Knowledge:

• Experienced storyteller (minimum 6 years).

Technical Skills:

• Mandatory:
• Excellent editorial skills and clarity.
• Ability to write attractive and accessible texts for all formats/channels (SoMe posts, emails, articles, speeches, scripts, web pages, white papers, e-books, case studies, etc.).
• Ability to use AI tools for research, writing, optimization, and translation.
• Preferred:
• Good understanding of marketing funnels and Customer Journeys (Campaign Journeys, Digital Journeys).
• Ability to interpret performance indicators (engagement, reach, CTR, SOV).

Professional Experience:

• Mandatory:
• Journalistic background, experience in writing thought leadership and/or technical content for a broad audience.
• Experience in SEO optimization.
• Preferred:
• Experience in GEO optimization.
• Experience writing for the youth segment.
• Experience in the banking or financial sector.

Soft Skills:

• Creativity, curiosity, analytical skills.
• Critical thinking, ability to challenge briefings and make recommendations.
• Rigor and attention to detail, with a pragmatic approach.
• Adaptability (Agile mindset).
• Interest in and affinity for AI tools.
• Team spirit, active listening, transparency, and autonomy.
• Strong commitment to the One Brand, One Voice, One Bank approach.

Why Join Keystone Solutions?

• As a consultant, you will work on-site at client locations, fully embracing the consultant identity.
• Experience a wide variety of dynamic projects and challenges across different client environments.
• Accelerate your professional development and broaden your expertise through continuous learning opportunities.
• Benefit from a framework that supports your ambition and career growth.
• As a K-Stone, you will embody our core values in every mission and client engagement.

Application Process:

Please include examples of your writing (e.g., one social media post, one article, one email) with your application.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.