Job Openings
Business Development Executive
About the job Business Development Executive
Kindred People is working with a digital media company that helps Australian brands connect with Chinese-speaking consumers through culturally relevant campaigns.
Right now, theyre looking for a Business Development Executive to focus on Xiaohongshu (小红书 / Little Red Book) one of the most powerful platforms for influencing Chinese consumers. This is a unique opportunity to work in the fast-growing Chinese media space, helping local businesses build authentic connections with one of Australias most engaged and valuable audiences.
Youll need to be fluent in Mandarin, confident selling marketing solutions, and have a solid understanding of how platforms like Xiaohongshu shape purchasing decisions.
What You'll Be Doing
- Leading business development for Xiaohongshu advertising solutions in the Australian market.
- Prospecting, pitching and closing deals with local brands, media agencies and marketing teams.
- Developing customised campaign proposals that align with XHS trends, consumer behaviour and brand goals.
- Educating clients on how Xiaohongshu differs from traditional digital channels.
- Building long-term relationships with advertisers looking to reach Chinese-speaking audiences.
What You'll Need
- Experience in business development or B2B sales.
- Strong working knowledge of Xiaohongshu and broader Chinese social media (WeChat, Weibo, Douyin etc.)
- Fluent Mandarin and English, spoken and written.
- Confidence presenting, pitching and negotiating with clients.
- Interest in Chinese digital trends and how they apply in the Australian market.
What's On Offer
- Competitive salary with performance-based incentives
- Supportive, high-performing team with multicultural expertise.
- Flexible hybrid working and long-term career growth in a growing media niche.