About the job Marketing & PR Manager (Funds & Asset Management) | Banking, Financial Services
King Deux Search & Consulting is a specialized executive search firm which offers bespoke talent solutions across financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.
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Marketing & PR Manager (Funds & Asset Management) | Banking, Financial Services
The company, a leading global investment group with a robust asset management division, offers a diverse range of investment solutions, including exchange-traded funds (ETFs), mutual funds, and alternative investments. We are seeking a Marketing & PR Manager to enhance the firm's brand visibility, manage investor communications, and support the marketing of fund products, including ETFs and mutual funds, while ensuring compliance with financial regulations.
Responsibilities
- Brand Communication & Reputation Management
- Develop and execute brand communication strategies to elevate the firm's reputation within the financial industry and public domain.
- Create and review promotional materials, such as brochures, fund factsheets, press releases, executive speeches, and client presentation packs.
- Plan and implement brand campaigns, including industry forums, investor education programs, and corporate social responsibility (CSR) initiatives.
- Media Relations & Crisis Management
- Build and maintain strong relationships with financial media outlets, industry key opinion leaders (KOLs), and third-party institutions.
- Monitor public sentiment related to the firm and its investment products, addressing negative publicity promptly and developing crisis communication plans.
- Analyze media coverage effectiveness and optimize strategies using data-driven insights.
- Investor Relations & Fund Marketing Support
- Collaborate with sales and portfolio management teams to produce compliant marketing materials for fund products, including ETFs and mutual funds, aligned with regulatory requirements.
- Communicate the firm's investment philosophy, performance statistics, and product value to strengthen investor confidence.
- Internal Collaboration & Compliance
- Work closely with legal and compliance teams to ensure all external communications and marketing materials meet financial regulations.
- Partner with sales and other departments to align PR and fund marketing strategies with business objectives.
- Execute additional tasks as directed by the line manager to support broader marketing initiatives.
Qualifications
- Education
- Bachelor's degree or above in Communications, Marketing, Finance, Economics, or a related field from a leading global university.
- Experience
- Minimum 3 years of experience in PR, media, or branding within the financial industry; prior exposure to asset management, particularly ETFs or mutual funds, is highly preferred.
- Familiarity with financial regulations and knowledge of fund products and capital markets.
- Core Competencies
- Exceptional written and verbal communication skills in English and Mandarin (including Putonghua), with the ability to craft compelling content.
- Proven experience in media relations and crisis management, with the ability to perform effectively under pressure.
- Proficiency in digital/social media platforms, financial portals, and data analytics to optimize communication strategies.
Apply / Refer a Friend
Interested parties, please send your CV / LinkedIn profile to Scarlett Chan at s@kingdeux.com or apply directly.
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Please note that only shortlisted applicants will be contacted.