XTN-22F2456 | SENIOR WEBSITE CONTENT COORDINATOR (CRO-FOCUSED)

The Senior Website Content Coordinator is a hands-on execution role responsible for building, maintaining, and optimizing website content and landing pages to improve conversion and overall site performance.

• Health Insurance/HMO
• Enjoy unlimited MadMax Coffee
• Diverse learning & growth opportunities
• Accessible Cloud HR platform (Sprout)
• Above standard leaves

This role supports the Director of Digital Commerce & Website Experience by owning day-to-day site execution while applying a strong CRO mindset to continuously improve customer experience and conversion.

• Experience building and maintaining landing pages and website content (not just general web design)
• Strong CRO mindset (understands conversion, testing, and user behavior)
• Experience with A/B testing and basic analytics (GA4, heatmaps, etc.)
• Ability to structure pages with:
• clear value prop
• strong hierarchy
• effective CTAs
• Experience with tools like Unbounce, Dynamic Yield, or similar CMS/builders
• Strong attention to detail with QA mindset (ensures content is accurate and polished)
• Fast, execution-focused with ability to work independently and manage multiple priorities
• Comfortable using AI tools to speed up content, builds, and workflows
• Clear written and verbal English:
• can explain decisions
• can write simple, effective UI copy (headlines, CTAs)
• Basic copy instincts for improving clarity and conversion

• DTC / ecommerce experience (especially fashion/lifestyle)

• Basic SEO knowledge (metadata, structure, content optimization)

• Experience with paid traffic landing pages (Meta, Google)

• Basic HTML/CSS

• Strong sense of US ecommerce design standards and UX expectations

• Previous experience working with a US-based company or team